Masterchef for Gen Z! What's the point of BBC Three's bizarre new cooking show?

You might want to brace yourself before you watch BBC Three's new Hungry for It series, because it comes with such a bold and groundbreaking premise that anyone who tunes in might be forced to spend the rest of her life putting together the fragments of their shattered minds. Ready? Alright, take a deep breath. In Hungry for It, contestants prepare dishes for certain judges.

Isn't that wild? Isn't that unlike anything you've ever heard of? Who could know how and where the producers managed to come up with such a pioneering idea. Maybe it came to them in a dream? Perhaps it was the result of an intense horizon-widening ayahuasca retreat that forced them to confront their deepest inhibitions? Or maybe it's because they just watched an episode of MasterChef and thought, "Come on, it'll be fine. We may never find out the answer.

Alright, it's MasterChef. Hungry for It is MasterChef. There are competitors, just like MasterChef. They cook food, just like MasterChef. There are judges, just like MasterChef. There's a bit where they have to cook in a restaurant, just like the MasterChef bit where they have to cook in a restaurant. The only thing that separates Hungry for It from MasterChef is the absence of Gregg Wallace who stumbles around the place going "WORRRRRR" at everything.

It's disconcerting . Who is Hungry for It for? It can't be for people who don't know what MasterChef is, because he's been on TV forever. It's impossible to go through life without knowing what MasterChef is. It's harder to avoid than Omicron was at Christmas.