Meet the designer behind Kim Kardashian and Julia Fox's latex looks
For Parisian designer Arthur Avellano, the past year has been quite an adventure.
Hailing from Toulouse, a city in southwestern France best known for its aerospace industries, he was slowly rebuilding his latex-centric label after the pandemic when he got a call. “One of the coats was selected by Kanye West for Paris Couture Week, but it ended up not being worn,” Avellano recalls. The American rapper nevertheless bought the coat and Julia Fox was spotted wearing it on her birthday in New York in January 2022.
Within months, her glitzy looks were seen on Kim Kardashian; "Emily in Paris" star Camille Razat, who chose a fire engine red number to attend the AmfAR gala at the Cannes Film Festival that summer, and Katy Perry, who wore a hot pink puffer jacket and matching outfit for his November concert in Tokyo. /p> Related Galleries
Now, it is set to debut on the official Paris Fashion Week schedule at 4:30 p.m. March 7.
Looks from the Avellano Spring 2023 show.Avellano's foray into latex began after reading "Fetish: Fashion, Sex & Power" by director and chief curator of the Museum at FIT Valérie Steele, then a student at the Higher Institute of Arts and Design in Toulouse (ISDAT). "What really impressed me was the heavy drape of this material, which you don't normally see and people don't know about," he said.
Her appeal continued and grew during her fashion training at Atelier Chardon Savard in Paris. Being in a niche where he was practically solo and using material that required inventing new techniques and fabrications was irresistible.
After graduation, a series of unsuccessful applications led him to give up any caution and to launch his own brand in 2016, starting a first collection from sketches he had unsuccessfully submitted to the Hyères fashion festival.
A first show for spring 2018 and shortly after, a presentation slot on the official calendar Masculine Paris, retailers like H.Lorenzo and Opening Ceremony came calling, drawn to his masculine-leaning designs. Other brands have also come to Avellano for his expertise, such as Balenciaga, with whom he has been collaborating since 2019.
Then the COVID-19 pandemic hit, leaving the label emerging with canceled orders and a overabundance of already-produced hoodies.
For Parisian designer Arthur Avellano, the past year has been quite an adventure.
Hailing from Toulouse, a city in southwestern France best known for its aerospace industries, he was slowly rebuilding his latex-centric label after the pandemic when he got a call. “One of the coats was selected by Kanye West for Paris Couture Week, but it ended up not being worn,” Avellano recalls. The American rapper nevertheless bought the coat and Julia Fox was spotted wearing it on her birthday in New York in January 2022.
Within months, her glitzy looks were seen on Kim Kardashian; "Emily in Paris" star Camille Razat, who chose a fire engine red number to attend the AmfAR gala at the Cannes Film Festival that summer, and Katy Perry, who wore a hot pink puffer jacket and matching outfit for his November concert in Tokyo. /p> Related Galleries
Now, it is set to debut on the official Paris Fashion Week schedule at 4:30 p.m. March 7.
Looks from the Avellano Spring 2023 show.Avellano's foray into latex began after reading "Fetish: Fashion, Sex & Power" by director and chief curator of the Museum at FIT Valérie Steele, then a student at the Higher Institute of Arts and Design in Toulouse (ISDAT). "What really impressed me was the heavy drape of this material, which you don't normally see and people don't know about," he said.
Her appeal continued and grew during her fashion training at Atelier Chardon Savard in Paris. Being in a niche where he was practically solo and using material that required inventing new techniques and fabrications was irresistible.
After graduation, a series of unsuccessful applications led him to give up any caution and to launch his own brand in 2016, starting a first collection from sketches he had unsuccessfully submitted to the Hyères fashion festival.
A first show for spring 2018 and shortly after, a presentation slot on the official calendar Masculine Paris, retailers like H.Lorenzo and Opening Ceremony came calling, drawn to his masculine-leaning designs. Other brands have also come to Avellano for his expertise, such as Balenciaga, with whom he has been collaborating since 2019.
Then the COVID-19 pandemic hit, leaving the label emerging with canceled orders and a overabundance of already-produced hoodies.
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