Meta's Threads reaches 100 million users in less than a week
Meta's competitor on Twitter is off to a good start. Just four days after the app went live Wednesday night, Threads already has more than 100 million users according to Quiver Quantitative's Threads Tracker. It helps that Thread is a sister app to Instagram, and it's easy for the image-sharing platform's billions of users to sign up, unless they live in the European Union, where it is not yet available.
Mark Zuckerberg, CEO of Meta, provided several updates on Threads user numbers. The app had 10 million users in the first seven hours and more than 30 million as of Thursday morning. About 24 hours later, that number had more than doubled.
This is just the beginning for Threads, as the app lacks basic features that many users consider essential. It has minimal up-to-the-minute accessibility options, with no way to add alt text to an image for those using screen readers. Search is limited to usernames, there's no hashtag support, and you can't post to Threads from the web.
Quantitative Quiver
Perhaps most infuriating of all for people used to Twitter, Threads doesn't yet have a chronological feed of posts. The algorithmic feed is packed with brands, influencers, and celebrities, making it difficult for users to follow what their friends and family are posting. A timeline feed is in the works, but Twitter may still be many people's app of choice for breaking news.
“Politics and serious news will inevitably show up on Threads – they also have it on Instagram to some extent – but we won’t do anything to encourage these verticals,” Instagram manager Adam Mosseri wrote. noting that Threads is not intended to replace Twitter.
"Politics and hard news are important, I don't want to suggest otherwise," Mosseri added. "But my view is that from a platform's perspective, any additional engagement or revenue they might generate is not worth the scrutiny, negativity (let's be honest) or risks at all. "integrity that comes with them. There are more than enough amazing communities - sports, music, fashion, beauty, entertainment, etc. - to create a vibrant platform without the need to get into politics or current affairs."
Quiver Quantitative's Threads Tracker uses data pulled from Instagram user profiles, according to the person who created the tool, co-founder Christopher Kardatzke. “By looking at the profiles of people who joined the platform, I can see where they were online and get a general idea of how many users signed up,” he said. He added that the estimates appear to match Zuckerberg's posts on Threads regarding user milestones.
Meta's competitor on Twitter is off to a good start. Just four days after the app went live Wednesday night, Threads already has more than 100 million users according to Quiver Quantitative's Threads Tracker. It helps that Thread is a sister app to Instagram, and it's easy for the image-sharing platform's billions of users to sign up, unless they live in the European Union, where it is not yet available.
Mark Zuckerberg, CEO of Meta, provided several updates on Threads user numbers. The app had 10 million users in the first seven hours and more than 30 million as of Thursday morning. About 24 hours later, that number had more than doubled.
This is just the beginning for Threads, as the app lacks basic features that many users consider essential. It has minimal up-to-the-minute accessibility options, with no way to add alt text to an image for those using screen readers. Search is limited to usernames, there's no hashtag support, and you can't post to Threads from the web.
Quantitative Quiver
Perhaps most infuriating of all for people used to Twitter, Threads doesn't yet have a chronological feed of posts. The algorithmic feed is packed with brands, influencers, and celebrities, making it difficult for users to follow what their friends and family are posting. A timeline feed is in the works, but Twitter may still be many people's app of choice for breaking news.
“Politics and serious news will inevitably show up on Threads – they also have it on Instagram to some extent – but we won’t do anything to encourage these verticals,” Instagram manager Adam Mosseri wrote. noting that Threads is not intended to replace Twitter.
"Politics and hard news are important, I don't want to suggest otherwise," Mosseri added. "But my view is that from a platform's perspective, any additional engagement or revenue they might generate is not worth the scrutiny, negativity (let's be honest) or risks at all. "integrity that comes with them. There are more than enough amazing communities - sports, music, fashion, beauty, entertainment, etc. - to create a vibrant platform without the need to get into politics or current affairs."
Quiver Quantitative's Threads Tracker uses data pulled from Instagram user profiles, according to the person who created the tool, co-founder Christopher Kardatzke. “By looking at the profiles of people who joined the platform, I can see where they were online and get a general idea of how many users signed up,” he said. He added that the estimates appear to match Zuckerberg's posts on Threads regarding user milestones.
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