Michael Kors' New Ambassador, Ralph Lauren's Olympic Moment
NEW FACE: Michael Kors has named Dahyun, a member of South Korean global music group Twice, his new global brand ambassador.
25-year-old Dahyun, whose full name is Kim Da-hyun, has established a close relationship with the Kors brand for the past few seasons, attending the Michael Kors Spring and Fall 2023 collection shows during New York Fashion Week.
In a survey by ListenFirst, a social media analytics platform that analyzed the results of social engagement during NYFW 2022 from September September 9-15, Michael Kors came in first place in social engagement, attributed in part to a high-performing Instagram collaboration post from Dahyun arriving at the show, which obtained 639,196 commitments.
Related ArticlesThe South Korean singer will appear in Michael Michael Kors' fall/holiday campaign, with spring at follow. More collaborations and social media appearances are planned throughout the year.
Dahyun has been a member of Twice Global Group since 2015.
"I am thrilled to be embracing the world of music and performance with Dahyun. She is energetic, lively and has truly captured a global audience. From her incredible talent to her individual style, she is the perfect representation of our brand," said Michael Kors.—LISA LOCKWOOD
READY FOR THE GAMES: one year left after the start of the Summer Olympics in Paris, and five from the upcoming Los Angeles Games – and Ralph Lauren is doing his part to pique the interest of both.
On Tuesday, the company launched its expanded relationship with Team USA and nonprofit LA28 privately funded organization that organizes the 2028 Olympic and Paralympic Games, releasing a special custom-designed emblem for the California edition. Ralph Lauren will be an official kit supplier for the 2028 Games.
Ralph Lauren version of the LA28 logo. Courtesy of Ralph LaurenThe emblem features a black and red winged A, a reimagined look of the Ralph Lauren P-wing symbol popular in the 90s, with black letters and numbers for the L, 2 and 8 with the
NEW FACE: Michael Kors has named Dahyun, a member of South Korean global music group Twice, his new global brand ambassador.
25-year-old Dahyun, whose full name is Kim Da-hyun, has established a close relationship with the Kors brand for the past few seasons, attending the Michael Kors Spring and Fall 2023 collection shows during New York Fashion Week.
In a survey by ListenFirst, a social media analytics platform that analyzed the results of social engagement during NYFW 2022 from September September 9-15, Michael Kors came in first place in social engagement, attributed in part to a high-performing Instagram collaboration post from Dahyun arriving at the show, which obtained 639,196 commitments.
Related ArticlesThe South Korean singer will appear in Michael Michael Kors' fall/holiday campaign, with spring at follow. More collaborations and social media appearances are planned throughout the year.
Dahyun has been a member of Twice Global Group since 2015.
"I am thrilled to be embracing the world of music and performance with Dahyun. She is energetic, lively and has truly captured a global audience. From her incredible talent to her individual style, she is the perfect representation of our brand," said Michael Kors.—LISA LOCKWOOD
READY FOR THE GAMES: one year left after the start of the Summer Olympics in Paris, and five from the upcoming Los Angeles Games – and Ralph Lauren is doing his part to pique the interest of both.
On Tuesday, the company launched its expanded relationship with Team USA and nonprofit LA28 privately funded organization that organizes the 2028 Olympic and Paralympic Games, releasing a special custom-designed emblem for the California edition. Ralph Lauren will be an official kit supplier for the 2028 Games.
Ralph Lauren version of the LA28 logo. Courtesy of Ralph LaurenThe emblem features a black and red winged A, a reimagined look of the Ralph Lauren P-wing symbol popular in the 90s, with black letters and numbers for the L, 2 and 8 with the
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