Moschino Hosts 40th Anniversary Show in Milan in September
MILAN — Moschino plans to hold a fashion show in Milan on September 21 that will mark the 40th anniversary of the brand.
Milan Fashion Week event designed to honor founder's "remarkable accomplishments" Franco Moschino "and his lasting legacy," the company said.
Stylists Carlyne Cerf of Dudzeele, Katie Grand, Gabriella Karefa-Johnson and Lucia Liu will be the iron of launches this season's collection, each creating 10 contemporary looks inspired by the works of the late designer.
Moschino has yet to announce a successor to the last creative director, Jeremy Scott, who left the mark in March after 10 years. Sources say Massimo Ferretti, executive chairman of Moschino's parent company Aeffe, continues to interview candidates and a successor has yet to be identified.
Related GalleriesScott took over from longtime creative director Rossella Jardini, who carried the torch from Franco Moschino for two decades.
Franco Moschino began his career in 1971, designing for Gianni Versace for six years. He launched his own company, Moonshadow, in 1983, followed by Moschino Couture! that same year. He was known for his eccentric and ironic sense of humor, spoofing haute couture, but at the same time his innovative designs were groundbreaking. He revisited the classic suit with imaginative details, such as bottle caps, price tags embroidered on little black dresses or created skirts made entirely of men's ties. "There is no creativity without chaos", was one of his famous quotes. He died in 1994.
In 2022, Aeffe's turnover amounts to 352 million euros , up 8.4% from 325 million euros in 2021 Although the group does not break down sales by brand, sources say Moschino accounts for 70% of the total.
Aeffe has since held the license to produce and distribute the brand's women's and men's collections.< /p>
After the designer's death, Aeffe acquired a 70% stake in the company, expanding the brand globally.
Aeffe took full control of Moschino in 2021, paying 66.6 million euros for the 30% stake in the brand he didn't own. It also acquired the in-house production and distribution license for the Love Moschino women's clothing collections for 3.6 million euros.
In 2021, Aeffe also took control of Moschino's distribution in mainland China, signaling the relevance growing market for the label. This concerned about twenty stores, operated for 10 years by Scienward Fashion and Luxury (Shanghai) Co. Ltd.
MILAN — Moschino plans to hold a fashion show in Milan on September 21 that will mark the 40th anniversary of the brand.
Milan Fashion Week event designed to honor founder's "remarkable accomplishments" Franco Moschino "and his lasting legacy," the company said.
Stylists Carlyne Cerf of Dudzeele, Katie Grand, Gabriella Karefa-Johnson and Lucia Liu will be the iron of launches this season's collection, each creating 10 contemporary looks inspired by the works of the late designer.
Moschino has yet to announce a successor to the last creative director, Jeremy Scott, who left the mark in March after 10 years. Sources say Massimo Ferretti, executive chairman of Moschino's parent company Aeffe, continues to interview candidates and a successor has yet to be identified.
Related GalleriesScott took over from longtime creative director Rossella Jardini, who carried the torch from Franco Moschino for two decades.
Franco Moschino began his career in 1971, designing for Gianni Versace for six years. He launched his own company, Moonshadow, in 1983, followed by Moschino Couture! that same year. He was known for his eccentric and ironic sense of humor, spoofing haute couture, but at the same time his innovative designs were groundbreaking. He revisited the classic suit with imaginative details, such as bottle caps, price tags embroidered on little black dresses or created skirts made entirely of men's ties. "There is no creativity without chaos", was one of his famous quotes. He died in 1994.
In 2022, Aeffe's turnover amounts to 352 million euros , up 8.4% from 325 million euros in 2021 Although the group does not break down sales by brand, sources say Moschino accounts for 70% of the total.
Aeffe has since held the license to produce and distribute the brand's women's and men's collections.< /p>
After the designer's death, Aeffe acquired a 70% stake in the company, expanding the brand globally.
Aeffe took full control of Moschino in 2021, paying 66.6 million euros for the 30% stake in the brand he didn't own. It also acquired the in-house production and distribution license for the Love Moschino women's clothing collections for 3.6 million euros.
In 2021, Aeffe also took control of Moschino's distribution in mainland China, signaling the relevance growing market for the label. This concerned about twenty stores, operated for 10 years by Scienward Fashion and Luxury (Shanghai) Co. Ltd.
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