MSGM Men Spring 2024
Don't be fooled by the safari theme that inspired Massimo Giorgetti's latest male effort: there were actually two trips that the MSGM founder took for the spring. The most egregious indeed nodded to a trip he recently took to Tanzania that informed the earthy color palette, prints and workwear silhouettes in his range.
The Other was more nuanced and witty as it marked a journey into self-awareness. Giorgetti said behind the scenes that he tried to capture the moment he woke up at 5 a.m. to watch the sunrise and go on game drives (of course, he captured it literally by printing photos which he took with his iPhone on tank tops, bowling shirts and pants).
Metaphorically speaking, "this is the time when dreams are interrupted because you have to wake up, but when you think about it, it also marks the moment when you have to step up, turn them into reality and become really aware of what you want,” he said.
This greater self-awareness translated into an elevation in fashion, expressed via Giorgetti's choice of fabrics, its greater emphasis on tailoring, as well as a more diverse cast.
"There is a renewed urge for things well done", he said said pointing to clothes made of cotton, silk and fresh wool and emphasizing that no polyester was in sight. In its simplicity, the draped shirt and sartorial shorts in Look 3 best demonstrated Giorgetti's thoughts as well as the more refined direction of his brand, which was still imbued with the youthful energy of MSGM.
Cut in relaxed shapes, the tailoring also channeled the sophisticated yet relaxed attitude. Oversized blazer jackets and roomy pleated trousers were available in pastel tones, patterned with macro daisies, or tweaked with a distressed feel via sand effects on the lapels and around the pockets. A dark cotton suit had a frayed texture reminiscent of an animal motif, while an eco-leather version looked like it had survived muddy adventures in style.
Camouflage prints, pocket overshirts, cargo pants and overalls telegraphed the mood more utilitarian, which blended seamlessly into the more refined offering. Similarly, the cast encompassed different ages, as Giorgetti also welcomed more mature men to his MSGM tribe, led by Axel Hermann opening the show in a stylish accessorized coat with a torch in his hand.
The gesture was replicated by many models who followed as they walked through the industry , a tunnel-like place as if they were on a mission of exploration in the dark, or simply waiting for the dawn of a new day to make their next move.
Don't be fooled by the safari theme that inspired Massimo Giorgetti's latest male effort: there were actually two trips that the MSGM founder took for the spring. The most egregious indeed nodded to a trip he recently took to Tanzania that informed the earthy color palette, prints and workwear silhouettes in his range.
The Other was more nuanced and witty as it marked a journey into self-awareness. Giorgetti said behind the scenes that he tried to capture the moment he woke up at 5 a.m. to watch the sunrise and go on game drives (of course, he captured it literally by printing photos which he took with his iPhone on tank tops, bowling shirts and pants).
Metaphorically speaking, "this is the time when dreams are interrupted because you have to wake up, but when you think about it, it also marks the moment when you have to step up, turn them into reality and become really aware of what you want,” he said.
This greater self-awareness translated into an elevation in fashion, expressed via Giorgetti's choice of fabrics, its greater emphasis on tailoring, as well as a more diverse cast.
"There is a renewed urge for things well done", he said said pointing to clothes made of cotton, silk and fresh wool and emphasizing that no polyester was in sight. In its simplicity, the draped shirt and sartorial shorts in Look 3 best demonstrated Giorgetti's thoughts as well as the more refined direction of his brand, which was still imbued with the youthful energy of MSGM.
Cut in relaxed shapes, the tailoring also channeled the sophisticated yet relaxed attitude. Oversized blazer jackets and roomy pleated trousers were available in pastel tones, patterned with macro daisies, or tweaked with a distressed feel via sand effects on the lapels and around the pockets. A dark cotton suit had a frayed texture reminiscent of an animal motif, while an eco-leather version looked like it had survived muddy adventures in style.
Camouflage prints, pocket overshirts, cargo pants and overalls telegraphed the mood more utilitarian, which blended seamlessly into the more refined offering. Similarly, the cast encompassed different ages, as Giorgetti also welcomed more mature men to his MSGM tribe, led by Axel Hermann opening the show in a stylish accessorized coat with a torch in his hand.
The gesture was replicated by many models who followed as they walked through the industry , a tunnel-like place as if they were on a mission of exploration in the dark, or simply waiting for the dawn of a new day to make their next move.
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