MSGM Pre-Fall 2023
Even pointing his creative compass in a more mature direction, Massimo Giorgetti remains young at heart. And fortunately, one might say, looking at her pre-fall collection.
The designer's playful spirit and knack for clicking with young consumers enabled him to leverage of the global transformation of the industry towards a new formality in a very personal and playful way.
His desire to "build a more gender-neutral, cross-sectional and wearable wardrobe" was accentuated on tailoring - which apparently sees growing sales at MSGM and is on the tail end of the brand's top fleece and swimwear category - and a color palette that has silenced the usual acid tones in favor of muted shades of black, navy blue, beige, gray and touches of red.
Yet there was nothing conventional or boring about his clothes as he reworked classic codes with twists big and small, from the charming colorblocking seen on dress coats to reinterpretations of the boldly embossed houndstooth pattern on vinyl or padded faux leather jackets for a textured effect.
Between adolescence and adulthood, college style was the appropriate benchmark for the mission of this season and informed varsity jackets with MSGM badges; preppy V-neck sweaters and cozy cardigans encrusted with Gothic lettering; ruffled striped shirts and cute argyle knit ensembles. Along with cropped jackets and plaid miniskirts, these pieces nodded to the iconic aesthetic of the 1995 film "Clueless," which will appeal to both millennial nostalgics and TikTok audiences who don't. only recently met Alicia Silverstone's character, Cher Horowitz. p>
A collaboration with artist Lorenza Longhi - another talent that Giorgetti previously housed in his cultural center experimental Ordet - built on the patterns with a lively mix of archival prints and polka dots, hearts, kittens and puppies. Whether splashed onto flowing shirts and pleated skirts or beaded onto dresses for a shimmering touch, these graphics gave the accessible collection a boost, which was replete with plenty of solutions even for the famous "I don't know" problem. I have nothing to wear" by Horowitz.
Even pointing his creative compass in a more mature direction, Massimo Giorgetti remains young at heart. And fortunately, one might say, looking at her pre-fall collection.
The designer's playful spirit and knack for clicking with young consumers enabled him to leverage of the global transformation of the industry towards a new formality in a very personal and playful way.
His desire to "build a more gender-neutral, cross-sectional and wearable wardrobe" was accentuated on tailoring - which apparently sees growing sales at MSGM and is on the tail end of the brand's top fleece and swimwear category - and a color palette that has silenced the usual acid tones in favor of muted shades of black, navy blue, beige, gray and touches of red.
Yet there was nothing conventional or boring about his clothes as he reworked classic codes with twists big and small, from the charming colorblocking seen on dress coats to reinterpretations of the boldly embossed houndstooth pattern on vinyl or padded faux leather jackets for a textured effect.
Between adolescence and adulthood, college style was the appropriate benchmark for the mission of this season and informed varsity jackets with MSGM badges; preppy V-neck sweaters and cozy cardigans encrusted with Gothic lettering; ruffled striped shirts and cute argyle knit ensembles. Along with cropped jackets and plaid miniskirts, these pieces nodded to the iconic aesthetic of the 1995 film "Clueless," which will appeal to both millennial nostalgics and TikTok audiences who don't. only recently met Alicia Silverstone's character, Cher Horowitz. p>
A collaboration with artist Lorenza Longhi - another talent that Giorgetti previously housed in his cultural center experimental Ordet - built on the patterns with a lively mix of archival prints and polka dots, hearts, kittens and puppies. Whether splashed onto flowing shirts and pleated skirts or beaded onto dresses for a shimmering touch, these graphics gave the accessible collection a boost, which was replete with plenty of solutions even for the famous "I don't know" problem. I have nothing to wear" by Horowitz.
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