After enjoying a long reign as the king of streaming, Netflix faces an uphill battle to retain its crown.
It lost nearly a million subscribers between April and July as more people decided to leave the service.
The streaming giant has now lost limbs for two consecutive quarters, but the decline has been less than feared.
Asked what slowed the exodus, company boss Reed Hastings said: "If there were only only one thing, we could say 'Stranger Things'."
The new season of the hit drama has been a phenomenal success and may have helped stem the exodus of Netflix customers.
< p class="ssrcss- 1q0x1qg-Paragraph eq5iqo00">The company announced its first loss of subscribers since 2011 in April, news that was followed by hundreds of job cuts and a sharp drop in the price of its action.
Rivals question its dominance, while price hikes have taken their toll.
Why some viewers are turning off NetflixYoung people are cutting their Video streaming services Netflix and Microsoft team up for cheaper service
Subscriber losses reported on Tuesday were the largest in the company's history, states United States and Canada registering the highest number of terminations in the last three months, followed by Europe.
Guy Bisson, executive director of Ampere Analysis, said it was "inevitable" that...
After enjoying a long reign as the king of streaming, Netflix faces an uphill battle to retain its crown.
It lost nearly a million subscribers between April and July as more people decided to leave the service.
The streaming giant has now lost limbs for two consecutive quarters, but the decline has been less than feared.
Asked what slowed the exodus, company boss Reed Hastings said: "If there were only only one thing, we could say 'Stranger Things'."
The new season of the hit drama has been a phenomenal success and may have helped stem the exodus of Netflix customers.
< p class="ssrcss- 1q0x1qg-Paragraph eq5iqo00">The company announced its first loss of subscribers since 2011 in April, news that was followed by hundreds of job cuts and a sharp drop in the price of its action.
Rivals question its dominance, while price hikes have taken their toll.
Why some viewers are turning off NetflixYoung people are cutting their Video streaming services Netflix and Microsoft team up for cheaper service
Subscriber losses reported on Tuesday were the largest in the company's history, states United States and Canada registering the highest number of terminations in the last three months, followed by Europe.
Guy Bisson, executive director of Ampere Analysis, said it was "inevitable" that...
Image source, Netflix
