Netflix ad-supported tier can have ad-free content

Netflix's next ad-supported tier might not display ads on all content included in the cheaper subscription model. A report from Bloomberg suggests that Netflix may exclude ads from new original movies and some children's shows.

Bloomberg thinks Netflix may not run ads during the original movies when they first come out and instead insert ads later. We don't know how long the big N will run a newer movie ad-free, but this strategy can help alleviate some of the concerns filmmakers might have about ads while on the job.

Netflix's original children's programming would also benefit from this ad-free treatment and the same could apply to content produced by outside studios. Some studios may not allow Netflix to run ads during certain shows or movies licensed by the company, but it can work around this by running ads before or after watching the program.

Netflix has confirmed that it plans to launch an ad-supported tier soon. It's supposed to arrive in early 2023. In July, Microsoft announced a partnership with Netflix to provide the infrastructure to power the streamer's ad-supported tier. Co-CEO Ted Sarandos later said that the ad-supported tier wouldn't have all the content currently offered by Netflix at launch. We should know more soon.

Source and image credit The Verge

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