Partner Program: Definition, Types and How to Start One

In SaaS, A partner program East as THE electric grid: THE often overlooked spine that makes OUR modern life possible.

Any of them time You to use A the integration, A connect, Or A extension, You are socket advantage of THE the Web partner ecosystem – A system of bidirectional Connections that enable You has move your data between THE some products You to use.

We take For granted that a lot of OUR software as A service (SaaS) tools work together, but building that partner ecosystem using partner management software East THE work of Partnership professionals WHO spend their functioning lives building wedding rings between their organizations – And all of THE meetings, strategy, And preparation he takes has align sales And product organizations has two rapid growth technology businesses.

What East A partner program?

A partner program East A strategy that help A business connect with sales And marketing channel the partners WHO sell THE the society product And services. The partners are Also known as reference the partners, resellers, And marketing the partners.

A few of THE most successful SaaS companies such as Selling power, HubSpot, And Band to have built massive companies benefit partnerships. And Again advice on how has build your own partner program East hard has come by.

This article attacks THE the basics You need has know has kick A partner program has your own company.

For what TO DO partner programs matter?

Years There is, software was A monolith. Your E-mail, word processor, And payment solution were all do by THE even business that likely accused your business A massive annual invoice.

This was A all or nothing approach; choose your software supplier was A massive commitment And changing sellers was A difficult And Dear process.

Today, business clients to have A little more flexibility. You can choose best of breed tools that TO DO A handle of things GOOD And connect them with A another. Your technology stack East fully customizable. For example, if A better payment processor tool come along, You can to change And connect he with your existing technology stack.

In A modern business, You can to use A tool has send emails, A has close offers, And another has communicate with your teammates.

What changed?

Consumers to have THE waiting that all of their tools work with A another. It is A change has THE "time of THE ecosystem". Ecosystems are completed with bidirectional application programming interfaces (API).

Data moves freely between THE services as opposite has THE "all in one platforms » of old Or data Never leaves. Think of A form Terminal (platform) against THE form tracks (ecosystem).

THE data above watch that THE most successful companies will be THE those that to kiss A ecosystem approach.

Types of partner program...