Piggy raises $7.7 million for a mobile content creation app

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Piggy has raised $7.7 million for its mobile content creation app that allows users to easily create documents, presentations, invitations and more, right from their mobile phone.

The Piggy Platform launches today on ProductHunt. It is available for download worldwide from the Apple App Store and Google Play Store as a free, non-monetized service.

Software investor Insight Partners led the round, and other investors include Remagine Ventures, Stardom Ventures and others.

The Tel Aviv, Israel-based company said it enables users to create and share visual and interactive mobile materials that communicate their unique ideas, stories and thoughts while leveraging media standards social.

"With Piggy, you can create documents the same way you create social media posts. It's mobile, interactive, supports all types of media, and makes it easy and fun to get stunning results," CEO Shaul Olmert said in a statement. "The presentation of the company created using Piggy demonstrated the capabilities of the platform to investors and convinced them of the potential of the product. "

The Tel Aviv-based startup was founded in late 2020 by Shaul Olmert and Ilan Leibovitch, two second entrepreneurs, having respectively founded Playbuzz (now known as Ex.co) and Rounds (acquired by Kik Interactive) . Piggy employs 15 people.

"Piggy enables the creation of pure mobile content, harnessing the creativity and engagement of Gen Z users to express themselves in the most native and natural way," said Jeff Horing, Managing Partner at Insight Partners, in a press release. "As mobile devices replace many functions previously enabled by computers, Piggy reinvents document creation for this era."

Ilan Leibovich, Chief Product Officer, added in a statement: "People create content in many forms for personal and professional use. Our goal is to enable them to create it on their phone and share it instantly. with anyone. When a user shares their creations, recipients do not need to download an app, register or have a social media account to enjoy it."

The app includes features like polls, audio, image editing, and native camera integration, as well as lots of templates that help users create beautiful content without typing skills. design.

I asked Olmert what the inspiration was. He pointed to this video of a young girl on TikTok.

Olmert said in an email that this TikTok video was made by an American teenager. He was asked to write an essay for school on "the impact of quarantine on you". Rather than writing, she used TikTok and generated tens of millions of likes.

"What I saw there is proof that Gen Z can truly unleash their genius and creativity when given the opportunity to express themselves using the tools that come naturally to them," he said. he declares. "And I thought, let's create an app that lets them do that for all purposes, not just social media."

Asked about the competition, Olmert said, "We want to be a modern alternative to word processors and presentation-creating apps like Powerpoint." The target is Gen Z and young millennials who are "mobile natives".

Olmert said the company operates in the brave new category of "mobile content", or content created on a mobile device, intended to be consumed on a mobile device and uses the features, culture and usage patterns mobile platforms.

He noted many content creation platforms, some with a pretty good mobile UI. Nevertheless, they mainly imitate desktop and print formats.

"Our goal is to enrich the language of documents, presentations and formal communications with the excitement and immersion of mobile culture," he said. “Think about it. You can create your CV on LinkedIn, for example, but it looks 100% like the traditional CV format: standard, boring, technical, avoiding any personal expression and reflection of who the candidate is.” He added "The goal of this content is to reflect who you are and what your abilities are, so its viewers can truly assess your potential fit for their culture and organizational structure. With Piggy, a young job seeker who has grew up with a cell phone...