Ralph Lauren creates a special emblem for the L.A. 2028 Olympic and Paralympic Games
It's one year after the start of the Summer Olympics in Paris — and five of the next Los Angeles Games - and Ralph Lauren is doing its part to pique the interest of both.
On Tuesday, the company kicks off its expanded relationship with Team USA and LA28, a nonprofit funded by private funds which organizes the Olympic and Paralympic Games of 2028, by launching a special emblem custom-designed for the Californian edition. Ralph Lauren will be an official kit supplier for the 2028 Games.
The emblem features a black and red winged A, a reimagined look of the Ralph Lauren P-wing symbol popular in the 90s, with black letters and numbers for the L, 2 and 8 as well as the Olympic rings.
Related ArticlesThis is only the second commercialized version of the logo in Olympic and Paralympic history. Last fall, Delta Air Lines, the first founding partner, created its distinct version of the logo incorporating two versions of its widget.
This Ralph Lauren jacket features the reimagined LA28 logo. Courtesy of Ralph LaurenFor Ralph Lauren, his version of the logo will initially be added to a denim jacket that will be sold online as well as in its Beverly Hills boutique. It will cost $298. The Beverly Hills store, its flagship in Los Angeles, will also host an event Wednesday night with Olympian Shaun White and other athletes to celebrate the unveiling of the logo.
As the Games approach, Ralph Lauren will also put its emblem on other products that will become available for sale.
"With each iteration of the LA28 emblem, we are writing the collective history of the LA28 Games", said Peter Zeytoonjian, senior vice president of consumer products for LA28. "We're thrilled to release this latest custom design with Ralph Lauren, a true icon of the movement who shares our drive to think differently, collaborate and connect more deeply with the next generation of fans and athletes."
>But it's not just L.A. that the company promotes. As part of the company's longstanding relationship with Team USA, it will also launch a customizable Team USA capsule collection for the Paris Games on July 26 with exclusive graphics that can be placed on a variety of objects.
It's one year after the start of the Summer Olympics in Paris — and five of the next Los Angeles Games - and Ralph Lauren is doing its part to pique the interest of both.
On Tuesday, the company kicks off its expanded relationship with Team USA and LA28, a nonprofit funded by private funds which organizes the Olympic and Paralympic Games of 2028, by launching a special emblem custom-designed for the Californian edition. Ralph Lauren will be an official kit supplier for the 2028 Games.
The emblem features a black and red winged A, a reimagined look of the Ralph Lauren P-wing symbol popular in the 90s, with black letters and numbers for the L, 2 and 8 as well as the Olympic rings.
Related ArticlesThis is only the second commercialized version of the logo in Olympic and Paralympic history. Last fall, Delta Air Lines, the first founding partner, created its distinct version of the logo incorporating two versions of its widget.
This Ralph Lauren jacket features the reimagined LA28 logo. Courtesy of Ralph LaurenFor Ralph Lauren, his version of the logo will initially be added to a denim jacket that will be sold online as well as in its Beverly Hills boutique. It will cost $298. The Beverly Hills store, its flagship in Los Angeles, will also host an event Wednesday night with Olympian Shaun White and other athletes to celebrate the unveiling of the logo.
As the Games approach, Ralph Lauren will also put its emblem on other products that will become available for sale.
"With each iteration of the LA28 emblem, we are writing the collective history of the LA28 Games", said Peter Zeytoonjian, senior vice president of consumer products for LA28. "We're thrilled to release this latest custom design with Ralph Lauren, a true icon of the movement who shares our drive to think differently, collaborate and connect more deeply with the next generation of fans and athletes."
>But it's not just L.A. that the company promotes. As part of the company's longstanding relationship with Team USA, it will also launch a customizable Team USA capsule collection for the Paris Games on July 26 with exclusive graphics that can be placed on a variety of objects.
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