Rapper Pa Salieu participates in the A-Cold-Wall campaign

British rapper Pa Salieu, whose debut single 'Frontline' was the most played track of 2020 on BBC Radio 1Xtra, is the latest face of Samuel Ross' fashion company A-Cold-Wall. Salieu at the head of the pre-fall 2022 campaign.

Salieu said he had an instant connection with Ross the first time they met.

"I try to paint the pictures of what I have seen in my music and that is exactly what Ross does in his work. He constantly draws influence from his experiences and environment, he is clear to see the essence of the urban environment. It is experienced and reflected in his pieces, directly from his eyes to his art,” he said.

“I felt overwhelmed the first time I was able to browse his collections. He is a great inspiration to me and it is an honor and very motivating to be part of this campaign,” he added.

Salieu is known for blending his Midlands upbringing with his Gambian heritage to create a unique brand of rap that has seen him carve out a place as an innovative new voice in British music.

After collaborating with FKA Twigs and Yussef Dayes, he released his latest collaboration "Blessing Me" with Mura Mas and Skillibeng last week.