Retail communication: 12 strategies to win with employees and customers
Caption: Implementing good communication is key to a successful retail businessCredit: Tim Douglas/Pexels
Good communication in retail is absolutely essential to maintaining staff morale and productivity, effective team cooperation, customer satisfaction and business success.
In fact, a landmark study by the Economist Intelligence Unit* found that poor workplace communication led 44% of projects studied to go unfinished, caused missed performance targets in 25% of cases, negatively affected employee morale in 31% of cases. cases, and even resulted in lost sales 18% of the time (some worth hundreds of thousands of dollars).
But taking the time to establish good communication is not an easy task. Training staff on how to communicate can be time consuming and incredibly difficult to do consistently across different areas of your business.
Communication needs vary depending on whether staff are talking to managers, each other, or with customers; complaint management or simply updating stock levels. Simply saying "communicate more and better" will not be enough.
That's why we're here to help, including advice on:
✔ What is marketing communication?
✔ Why good communication in retail is so essential
✔ How to improve internal communication in your team
✔ How to improve communication with customers
✔ The digital communication tools that make it easier, for better results in less time
Ready to start communicating like a real boss? Let's do it.
*Study by The Economist Intelligence Unit, with Lucidchart, 2018.
Give your team the tools they deserve.Homebase helps you create a great place to work.
Find out more
What is commercial communication?Business communication is the act of speaking, messaging or otherwise conversing within a retail business, whether between staff and customers, staff and colleagues, or staff and management team.
It can also describe how key processes are communicated, such as updating inventory, clocks, scheduling, and even managing HR and staff satisfaction levels.
Why is communication in retail important?
Communication in retail is important because it can have a major impact on various business aspects, both internally and externally, such as productivity, sales, retail operations, customer satisfaction customers, employee happiness and productivity.
According to the 2020 Connected Culture Research Report, which surveyed 4,000 workers in the US, Canada, UK and Australia, 71% of employees surveyed said they tended to be more productive when they felt well connected to, and communicate well with their colleagues.
The report states, "This study confirms what we suspected: Connecting people to one another leads to better emotional well-being and improved productivity."
This was especially true due to the additional emotional and economic upheaval caused by the pandemic, he said, and was relevant for remote teams as well as store teams who work in a physical location.
This is encouraging for commercial spaces, as it shows that good communication practices have an impact in any environment.
7 Strategies to Improve Retail Team Communication 1. Use a communication app
Good communication in retail is absolutely essential to maintaining staff morale and productivity, effective team cooperation, customer satisfaction and business success.
In fact, a landmark study by the Economist Intelligence Unit* found that poor workplace communication led 44% of projects studied to go unfinished, caused missed performance targets in 25% of cases, negatively affected employee morale in 31% of cases. cases, and even resulted in lost sales 18% of the time (some worth hundreds of thousands of dollars).
But taking the time to establish good communication is not an easy task. Training staff on how to communicate can be time consuming and incredibly difficult to do consistently across different areas of your business.
Communication needs vary depending on whether staff are talking to managers, each other, or with customers; complaint management or simply updating stock levels. Simply saying "communicate more and better" will not be enough.
That's why we're here to help, including advice on:
✔ What is marketing communication?
✔ Why good communication in retail is so essential
✔ How to improve internal communication in your team
✔ How to improve communication with customers
✔ The digital communication tools that make it easier, for better results in less time
Ready to start communicating like a real boss? Let's do it.
*Study by The Economist Intelligence Unit, with Lucidchart, 2018.
Give your team the tools they deserve.Homebase helps you create a great place to work.
Find out more
What is commercial communication?Business communication is the act of speaking, messaging or otherwise conversing within a retail business, whether between staff and customers, staff and colleagues, or staff and management team.
It can also describe how key processes are communicated, such as updating inventory, clocks, scheduling, and even managing HR and staff satisfaction levels.
Why is communication in retail important?
Communication in retail is important because it can have a major impact on various business aspects, both internally and externally, such as productivity, sales, retail operations, customer satisfaction customers, employee happiness and productivity.
According to the 2020 Connected Culture Research Report, which surveyed 4,000 workers in the US, Canada, UK and Australia, 71% of employees surveyed said they tended to be more productive when they felt well connected to, and communicate well with their colleagues.
The report states, "This study confirms what we suspected: Connecting people to one another leads to better emotional well-being and improved productivity."
This was especially true due to the additional emotional and economic upheaval caused by the pandemic, he said, and was relevant for remote teams as well as store teams who work in a physical location.
This is encouraging for commercial spaces, as it shows that good communication practices have an impact in any environment.
7 Strategies to Improve Retail Team Communication 1. Use a communication app
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