Legendary velvet makers Redaelli 1893, Bouton Renaud join forces
MILAN – There are only a few high-end velvet manufacturers left in the world, and now two d between them, the historical companies that supply the fabric to the major fashion brands are joining forces in a capsule collection combining their know-how.
Italian Redaelli 1893 has teamed up with Lyon, France-based Bouton Renaud on a limited edition range of velvets showcasing the versatility and artistry of fabric.
The results are three-dimensional textiles incorporating the craftsmanship of Bouton Renaud and the blend of heritage and innovative techniques of Redaelli 1893 provided by its 19th century looms and its continuous investments in new technologies.
Related GalleriesBaptized "The Roaring Twenties", the collection includes textiles woven by the French firm, whose specialty lies in viscose and silk velvet, often jacquard. These were then entrusted to Redaelli 1893, who contributed with his signature finishing techniques, including textile corrosion and 3D printing, as well as print, to develop herringbone patterns, floral motifs inspired by Paul Poiret, Art Deco graphics and animal prints.
Velvet fabrics from the Redaelli 1893 and Bouton Renaud capsule collection.
"We tried to pool our know-how, to link our respective singularities, creating something something completely new in the world of velvet,” said Pierluigi Fusco Girard, Managing Director of Marzotto Lab, the division of the Marzotto Group that includes Redaelli 1893.
In addition to being a commercial bet, the link says a lot about the commitment of the two companies to preserve end of velvet production. "We have joined forces to give a new vision of velvet and move the category [forward] in the fashion sector," said Fusco Girard.
“We decided to trust each other and not have a preconceived plan. For me the result is perfect. What we got was something new with a new touch, a new aspect and a new appeal,” echoes Jean-François Renaud, president of Velours de Lyon, parent of Bouton Renaud.
>He called the partnership particularly timely as the category has seen momentum throughout 2022 .
The collection took nearly eight months to prepare and is coming to life...
MILAN – There are only a few high-end velvet manufacturers left in the world, and now two d between them, the historical companies that supply the fabric to the major fashion brands are joining forces in a capsule collection combining their know-how.
Italian Redaelli 1893 has teamed up with Lyon, France-based Bouton Renaud on a limited edition range of velvets showcasing the versatility and artistry of fabric.
The results are three-dimensional textiles incorporating the craftsmanship of Bouton Renaud and the blend of heritage and innovative techniques of Redaelli 1893 provided by its 19th century looms and its continuous investments in new technologies.
Related GalleriesBaptized "The Roaring Twenties", the collection includes textiles woven by the French firm, whose specialty lies in viscose and silk velvet, often jacquard. These were then entrusted to Redaelli 1893, who contributed with his signature finishing techniques, including textile corrosion and 3D printing, as well as print, to develop herringbone patterns, floral motifs inspired by Paul Poiret, Art Deco graphics and animal prints.
Velvet fabrics from the Redaelli 1893 and Bouton Renaud capsule collection.
"We tried to pool our know-how, to link our respective singularities, creating something something completely new in the world of velvet,” said Pierluigi Fusco Girard, Managing Director of Marzotto Lab, the division of the Marzotto Group that includes Redaelli 1893.
In addition to being a commercial bet, the link says a lot about the commitment of the two companies to preserve end of velvet production. "We have joined forces to give a new vision of velvet and move the category [forward] in the fashion sector," said Fusco Girard.
“We decided to trust each other and not have a preconceived plan. For me the result is perfect. What we got was something new with a new touch, a new aspect and a new appeal,” echoes Jean-François Renaud, president of Velours de Lyon, parent of Bouton Renaud.
>He called the partnership particularly timely as the category has seen momentum throughout 2022 .
The collection took nearly eight months to prepare and is coming to life...
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