Swedes tackle taboos to keep girls playing

February 21 - The betting sector is not generally considered the most sensitive or caring part of the sports industry, but Swedish state-owned gaming company Svenska Spel has teamed up with the Swedish Federation to tackle one of the biggest taboos in women's football. .

A survey conducted by the two partners (Svenska Spel is the main sponsor of the Swedish federation) revealed that almost 50% of respondents, made up of players and coaches, think it is "difficult to talk menstruation".

They have launched a new initiative, All Days, aimed at breaking the taboo on menstruation and encouraging more girls to stay in football through puberty.

Swedish player Caroline Seger, who became an ambassador for the project, said: “Menstruation should never be an obstacle to playing football. comfortable wearing white shorts. Or how you skipped a workout just because you got your period.

"There is a huge need to increase knowledge and awareness about women's health and how best to adapt training and other match preparation activities. That's why I think All days is a super important initiative and something I really look forward to being a part of."

“There are many important initiatives underway within the sports movement in Sweden,” said Kajsa Nylander, sustainability manager at Svenska Spel. “But there is still work to be done in terms of the level playing field. Educating about the menstrual cycle and breaking taboos around menstruation contributes to our goal that everyone has the same opportunities to practice their sport.

"We also believe that things as obvious as all the training bags containing menstrual pads and bandages, and girls not having to train in white shorts, can make a big difference to a lot."

"We want football to be accessible to everyone," said Per Widén, head of education and development at the Swedish FA.

"Association football is the largest in Sweden and therefore we must take our responsibility to increase gender equality in Swedish football and ensure that more young girls continue in football."

Contact the author of this story at moc.l1677014025labto1677014025ofdlr1677014025owedi1677014025sni@n1677014025osloh1677014025cin.l1677014025uap1677014025

Swedes tackle taboos to keep girls playing

February 21 - The betting sector is not generally considered the most sensitive or caring part of the sports industry, but Swedish state-owned gaming company Svenska Spel has teamed up with the Swedish Federation to tackle one of the biggest taboos in women's football. .

A survey conducted by the two partners (Svenska Spel is the main sponsor of the Swedish federation) revealed that almost 50% of respondents, made up of players and coaches, think it is "difficult to talk menstruation".

They have launched a new initiative, All Days, aimed at breaking the taboo on menstruation and encouraging more girls to stay in football through puberty.

Swedish player Caroline Seger, who became an ambassador for the project, said: “Menstruation should never be an obstacle to playing football. comfortable wearing white shorts. Or how you skipped a workout just because you got your period.

"There is a huge need to increase knowledge and awareness about women's health and how best to adapt training and other match preparation activities. That's why I think All days is a super important initiative and something I really look forward to being a part of."

“There are many important initiatives underway within the sports movement in Sweden,” said Kajsa Nylander, sustainability manager at Svenska Spel. “But there is still work to be done in terms of the level playing field. Educating about the menstrual cycle and breaking taboos around menstruation contributes to our goal that everyone has the same opportunities to practice their sport.

"We also believe that things as obvious as all the training bags containing menstrual pads and bandages, and girls not having to train in white shorts, can make a big difference to a lot."

"We want football to be accessible to everyone," said Per Widén, head of education and development at the Swedish FA.

"Association football is the largest in Sweden and therefore we must take our responsibility to increase gender equality in Swedish football and ensure that more young girls continue in football."

Contact the author of this story at moc.l1677014025labto1677014025ofdlr1677014025owedi1677014025sni@n1677014025osloh1677014025cin.l1677014025uap1677014025

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