Speaking to Icarus Football, kit designers add beauty to the game

"Football shirts send out a lot of signals," says Robby Smukler. “They can indicate what you are passionate about, where you are from and even your politics in some cases. soccer jersey."

It's easy to agree with that sentiment. Combining place, philosophy, art, design, and for some, religion and a sense of place, football shirts are the acceptable fashion piece that makes everyone stand out and stand out from the crowd. Whether worn to a game, a festival, or a quick trip to the coffee shop, jerseys are the accessible centerpiece that anyone can wear (or put on) with ease.

You could also say they're a great way to tell your nosy red neighbor that you're a die-hard blue in that kind of quiet "fuck you."

Robby is the founder of Icarus Football, a custom kit design service that offers bespoke jerseys for everyone from five-a-side teams to semi-professional kits. One of a kind, their jerseys offer unique pieces that faithfully showcase the sui generis of each club.

Robby's dream of being a creative started many years ago when he became fascinated with drawing football-themed designs from an early age. As a child growing up in Philadelphia, he read about cities and countries near and far before creating jerseys and crests to pass the time.

From the start, imagination and flair were key elements of his approach, and this has continued to this day, allowing him to realize all sorts of concepts for teams from countless backgrounds. "We design shirts with club fans in mind rather than players. And fans are increasingly looking for creative designs to wear, whether it's pick-up games in the park or music festivals.

“I think part of the appeal comes from the colors and patterns used on football kits. They are often much more creative and extravagant than traditional menswear, so football shirts offer something They're also comfortable, so they're part of the growing trend towards athleisure," says Robby.

Indeed, football shirts are very fashionable today; whether it's the latest from top clubs or the retro classic that keeps coming back, there's a lot of demand for eye-catching sportswear.

Icarus Football jerseys appeal to a wide audience as they are steeped in personality, unique designs, and more. As Robby explains, the shirts they make are inspired by each club's "history, iconography, imagery, fan culture, location", providing an antidote to bland shirts made in factory that clubs and supporters are often forced to buy.

Robby and his team deliver distinctive, eye-catching shirts that clubs can wear with pride when they take to the field. Fans can also appreciate the carnival of color that defines many of their designs, the bespoke detailing of the pieces, and the thoughtful artistry.

"For us, a design that references a team's culture and history makes a jersey special. But for it to be truly iconic, it needs to be worn in an interesting context.