Tamara Mellon partners with Titan Industries to grow her luxury shoe brand
Veteran footwear executive Tamara Mellon has teamed up with Titan Industries as she seeks to fuel the growth of its eponymous brand, beginning with a wholesale expansion.
The move with Titan and its CEO and Founder, Joe Ouaknine, will give both parties an equal stake in the shoe company Tamara Mellon.
Mellon, who co-founded Jimmy Choo in 1996, launched his eponymous brand as a buy now, wear now business in 2013, then restructured in late 2015 and embarked on a new path. It relaunched as a direct selling label in 2016.
“Coming out of COVID[-19], we were still facing a lot of challenges with Manufacturing Italian, especially as an independent brand,” she said, citing late deliveries.
Related ArticlesThis disruption prevented the designer from working alone with business partners. “When you get into the wholesale business, one of the most important things is to deliver quality and deliver on time. That's really why Joe and I joined forces here,” Mellon explained.
Titan Industries, which acquired Clergerie last month, has a list of brands that includes Badgley Mischka, The Agency, Daniel x Diamond and Dee Ocleppo.
The company will now oversee the manufacturing of Mellon's collections and manage its direct-to-consumer channels. Tamara Mellon will continue to direct all aspects of creative and design.
"This brand has never been offered to any physical retailer. All these years of making beautiful shoes and no exposure except for their own website," Ouaknine said. "I call it a tremendous opportunity for Titan to put it out there."
Production will move to Spain and prices will be lowered slightly from $395 to $1000 to select boot styles - to reach a wider audience. The expanded distribution effort will begin in the spring of 2024.
Expected partners include department stores as well as global, independent and multi-brand stores.
“This will give people the opportunity to come in and touch and smell the product, to understand what it is. The hardest thing about d-to-c is brand awareness, because you're not part of the discovery when people are looking for something,” she said.
For the Spring 2024 line, Mellon plans to continue its popular Pillow Top collection with a new innovation.< /p>
"People are looking for lower heels. Comfort is increased...
Veteran footwear executive Tamara Mellon has teamed up with Titan Industries as she seeks to fuel the growth of its eponymous brand, beginning with a wholesale expansion.
The move with Titan and its CEO and Founder, Joe Ouaknine, will give both parties an equal stake in the shoe company Tamara Mellon.
Mellon, who co-founded Jimmy Choo in 1996, launched his eponymous brand as a buy now, wear now business in 2013, then restructured in late 2015 and embarked on a new path. It relaunched as a direct selling label in 2016.
“Coming out of COVID[-19], we were still facing a lot of challenges with Manufacturing Italian, especially as an independent brand,” she said, citing late deliveries.
Related ArticlesThis disruption prevented the designer from working alone with business partners. “When you get into the wholesale business, one of the most important things is to deliver quality and deliver on time. That's really why Joe and I joined forces here,” Mellon explained.
Titan Industries, which acquired Clergerie last month, has a list of brands that includes Badgley Mischka, The Agency, Daniel x Diamond and Dee Ocleppo.
The company will now oversee the manufacturing of Mellon's collections and manage its direct-to-consumer channels. Tamara Mellon will continue to direct all aspects of creative and design.
"This brand has never been offered to any physical retailer. All these years of making beautiful shoes and no exposure except for their own website," Ouaknine said. "I call it a tremendous opportunity for Titan to put it out there."
Production will move to Spain and prices will be lowered slightly from $395 to $1000 to select boot styles - to reach a wider audience. The expanded distribution effort will begin in the spring of 2024.
Expected partners include department stores as well as global, independent and multi-brand stores.
“This will give people the opportunity to come in and touch and smell the product, to understand what it is. The hardest thing about d-to-c is brand awareness, because you're not part of the discovery when people are looking for something,” she said.
For the Spring 2024 line, Mellon plans to continue its popular Pillow Top collection with a new innovation.< /p>
"People are looking for lower heels. Comfort is increased...
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