The future of creativity, presented by artificial intelligence

Join leaders July 26-28 for Transform AI and Edge Week. Hear high-level leaders discuss topics around AL/ML technology, conversational AI, IVA, NLP, Edge, and more. Book your free pass now!

The world has been wowed by the latest displays of text-to-image technology by OpenAI's DALL-E 2 and Google's Imagen. Beautiful, incredibly creative compilations, all generated by artificial intelligence (AI) systems. This is possible because the AI ​​has learned to understand natural language by examining countless texts and images.

Today's systems were trained to generate new images when text is typed alongside images, uniting two seemingly disparate things in unique ways, to the delight of viewers. A traditional image, like that of an oil painting, can be repurposed to express something new or evoke a completely different feeling. It's a new way to create.

Transform creativity

Imagine that with this AI technology, users no longer had to scroll through tons of image results to find the content best suited to their needs. Unlike image search, people create something totally new, something that has never been before, something that perfectly matches their desires, whims, or content direction. All they have to do is type what they want, and the AI ​​will draw pictures and build photos as described in the given text, i.e. "Please give me a picture of a restaurant with a VentureBeat sign on the window that's on Mars.” New systems will return these photos. Essentially, the system is an AI designer.

This creative power grows exponentially when also deployed to create videos from text that describes a situation and mood, and incorporates virtual actors. Or when text + AI build the music to accompany videos and images.

Event

Transform 2022

Sign up now to get your free virtual pass to Transform AI Week, July 26-28. Hear from the AI ​​and data leaders of Visa, Lowe's eBay, Credit Karma, Kaiser, Honeywell, Google, Nissan, Toyota, John Deere, and more.

register here

Video or music synthesis technologies are already commercially available and continue to be refined, opening up the possibility of adding more creative processes. If AI can draw pictures or design, the roles of human designers could evolve. Having brilliant and inspiring ideas would become more important, and the ability to tell the best outcome from the worst will be crucial as drawing skills could be replaced by AI. The less skilled could also develop their own creative products with less effort.

The new creative enterprise

But it's not just what can be done to be creative, it's how this technology can be used to influence our world. There are certainly many entertaining or even comforting uses that could enrich our personal lives, but how will AI reshape creativity in the business world?

For starters, it can significantly reduce the time, money, and resources spent by marketing and advertising teams. New campaigns could be rolled out in the blink of an eye. AI-powered creation would allow teams to react to changes in the landscape, respond to news or trends, or proactively launch products and services in entirely new ways.

Furthermore, such content and materials could be easily reproduced in multiple languages, using AI to enable businesses to quickly, easily, and affordably reach global audiences, further contributing to international expansion. These are good reasons to invest in AI technology for creative uses.

The changing role of men

The biggest question on many people's minds is what the deployment of such technology might mean for the role of humans? If they no longer create creation, are they even necessary? I would say they are still creating the creation, just with different tools that make it easier and more profitable.

In a world where AI systems could enhance creative processes, humans continue to...