The Trend: Beach Party Fashion
Looking to take advantage of the summer heat to sunbathe on the beach or cool off in the ocean waters? For summer 2022, beach fashion takes on a playful spirit in swimwear and beyond.
Brands such as Montce, Cult Gaia, Frankies Bikinis and Tropic of C offer bold colors, playful prints and skin-revealing cutouts in swimwear, while versatile ready-to-wear from Cin Cin and Beach Riot (think kaftans, crochet, and light layers) easily translate into daytime outfits or evening wear for night.
The playful beach trend was also spotted during Miami Swim Week, where designers, brands and models flocked to South Florida from July 13-18 to celebrate the beach, swimming and resort wear at live parades, events and virtual activations. Outside of Miami Swim Week, swimwear brands launched exciting summer collaborations, such as Gigi Hadid's partnership with Frankies Bikinis or Alo Yoga teaming up with model Candice Swanepoel's Tropic of C, adding to the trend's global versatility - and perfect for getaways to a local beach or traveling to a far-away vacation destination.
In the accessories, beaded balls with colored stones, shells and pearls predominate. Ditto for bucket hats, which have become a must in fashion wardrobes. Plus, sunglasses take on a fun attitude with cheeky shapes, like in Lele Sadoughi's heart-shaped sunglasses. To complete the look, beach essentials - the plush towel from Gray Malin and beach chairs from SunnyLife, or reusable water bottles, coolers and music speakers - are gaining ground in colorful hues. on e-commerce platforms and physical retailers this summer.
Here, WWD highlights buyable, colorful and fun summer essentials for the beach parties of 2022.
Looking to take advantage of the summer heat to sunbathe on the beach or cool off in the ocean waters? For summer 2022, beach fashion takes on a playful spirit in swimwear and beyond.
Brands such as Montce, Cult Gaia, Frankies Bikinis and Tropic of C offer bold colors, playful prints and skin-revealing cutouts in swimwear, while versatile ready-to-wear from Cin Cin and Beach Riot (think kaftans, crochet, and light layers) easily translate into daytime outfits or evening wear for night.
The playful beach trend was also spotted during Miami Swim Week, where designers, brands and models flocked to South Florida from July 13-18 to celebrate the beach, swimming and resort wear at live parades, events and virtual activations. Outside of Miami Swim Week, swimwear brands launched exciting summer collaborations, such as Gigi Hadid's partnership with Frankies Bikinis or Alo Yoga teaming up with model Candice Swanepoel's Tropic of C, adding to the trend's global versatility - and perfect for getaways to a local beach or traveling to a far-away vacation destination.
In the accessories, beaded balls with colored stones, shells and pearls predominate. Ditto for bucket hats, which have become a must in fashion wardrobes. Plus, sunglasses take on a fun attitude with cheeky shapes, like in Lele Sadoughi's heart-shaped sunglasses. To complete the look, beach essentials - the plush towel from Gray Malin and beach chairs from SunnyLife, or reusable water bottles, coolers and music speakers - are gaining ground in colorful hues. on e-commerce platforms and physical retailers this summer.
Here, WWD highlights buyable, colorful and fun summer essentials for the beach parties of 2022.
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