Thélios becomes eyewear sponsor of the Venice Film Festival
EYES ON VENICE: Thélios has signed a three-year agreement with La Biennale di Venezia to be the official eyewear sponsor of the Venice International Film Festival, starting with the next edition, which will take place from August 31 to 10 September .
"The Venice International Film Festival is one of the most prestigious events in the world and we are proud to support La Biennale di Venezia, which is a powerful ambassador of Italian culture on a global level", said Alessandro Zanardo, general manager responsible for the eyewear manufacturer since February.
"Cinema and glasses have always been a perfect match, through aesthetics and a passion for detail, giving people a view of the world. In the history of cinema, glasses have helped create characters icons of cinema and defining their personalities: we couldn't imagine a better field of expression than this festival, which is so close to our roots in the Veneto region," said Zanardo. .
Related GalleriesThelios' state-of-the-art factory is based in Longarone, an hour's drive from Venice, and was inaugurated in 2018. Production spans over 194,400 square feet.
Thélios is controlled by luxury conglomerate LVMH Moët Hennessy Louis Vuitton and produces eyewear collections for brands ranging from Dior, Fendi, Celine and Loewe to Givenchy, Stella McCartney, Kenzo, Fred, Berluti and Rimowa.
This is the first official entry into the world of cinema for the company
In line with the collaboration, the Thélios Suite will be located in the luxurious Excelsior Hotel and will feature a selection of the brands' Fall 2022 collections, providing hospitality experiences and hosting other press and industry events.< /p>
Thelios' international and commercial expansion is a key objective, Zanardo told WWD in June. While being present in key markets, Thélios is stepping up its activities in the United States, as it boasts exponential growth rates in this region, as well as in the Middle East and Asia-Pacific, including China.
EYES ON VENICE: Thélios has signed a three-year agreement with La Biennale di Venezia to be the official eyewear sponsor of the Venice International Film Festival, starting with the next edition, which will take place from August 31 to 10 September .
"The Venice International Film Festival is one of the most prestigious events in the world and we are proud to support La Biennale di Venezia, which is a powerful ambassador of Italian culture on a global level", said Alessandro Zanardo, general manager responsible for the eyewear manufacturer since February.
"Cinema and glasses have always been a perfect match, through aesthetics and a passion for detail, giving people a view of the world. In the history of cinema, glasses have helped create characters icons of cinema and defining their personalities: we couldn't imagine a better field of expression than this festival, which is so close to our roots in the Veneto region," said Zanardo. .
Related GalleriesThelios' state-of-the-art factory is based in Longarone, an hour's drive from Venice, and was inaugurated in 2018. Production spans over 194,400 square feet.
Thélios is controlled by luxury conglomerate LVMH Moët Hennessy Louis Vuitton and produces eyewear collections for brands ranging from Dior, Fendi, Celine and Loewe to Givenchy, Stella McCartney, Kenzo, Fred, Berluti and Rimowa.
This is the first official entry into the world of cinema for the company
In line with the collaboration, the Thélios Suite will be located in the luxurious Excelsior Hotel and will feature a selection of the brands' Fall 2022 collections, providing hospitality experiences and hosting other press and industry events.< /p>
Thelios' international and commercial expansion is a key objective, Zanardo told WWD in June. While being present in key markets, Thélios is stepping up its activities in the United States, as it boasts exponential growth rates in this region, as well as in the Middle East and Asia-Pacific, including China.
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