This Dream Cream Is The Most Exciting Development In Hair Care In A Decade | Sali Hugues
Can damaged and brittle hair be repaired other than with scissors? Until three months ago, I would have scoffed at the idea. Now, if I had any idea how to buy stocks, I'd go big on hair care company Living Proof. In my opinion, its new Triple Bond Complex is the most exciting development in hair care in a decade.
It's a non-greasy cream containing an ester of plant origin (chemical compound) that can penetrate the hair and rebuild the three types of damaged bonds in the fibers. Glazing above? Understandable. So I'll say this: If your hair, of any type, is bleached, heat-damaged, weakened, or brittle at the ends, you need this.
Triple Bond The Complex Effectively strengthens the scaffolding of damaged hair, making it more resistant to breakage. Eight times stronger, it turns out. Clinical testing is the holy grail of the beauty industry. While countless great products are not clinically tested (it can cost hundreds of thousands of pounds, so prohibitively expensive), those that pass the proven trials have something to trumpet or nowhere where to hide. Living Proof can sound the horn with confidence.
In a lab recently, I observed mechanically stretched strands of bleached human hair under a microscope. Hair treated with Triple Bond Complex was measured against hair without a bonding treatment or a competitor's hair. Living Proof's hair broke last. After a four-week trial with 75 samples, the response has been overwhelmingly positive.
I now apply it once a week after washing and conditioning, and for me, the results are undeniable: smoother, softer, thicker and fuller hair. much easier to style.
I still add styling products (JVN Instant Recovery Serum on the mid-lengths, and a volumizing spray on the roots), but I wait at least 10 minutes after applying Triple Bond before adding something else, then I dry (the treatment is activated by heat). In addition to bonding technology, it provides heat protection and instantly improved softness. And it's vegan.
All that research, multiple patents, and lab testing doesn't come cheap. Triple Bond costs £42 for 45ml, which seems like a lot for a seemingly paltry amount, but with two pumps a week, lasts four months, and the effects aren't washed away with the next shampoo. (There's a small 15ml bottle for £19 if you want to try it.) But if you're paying for conditioning treatments and unwanted haircuts at a salon, that's a saving. Otherwise, perfection. I have no notes.
Can damaged and brittle hair be repaired other than with scissors? Until three months ago, I would have scoffed at the idea. Now, if I had any idea how to buy stocks, I'd go big on hair care company Living Proof. In my opinion, its new Triple Bond Complex is the most exciting development in hair care in a decade.
It's a non-greasy cream containing an ester of plant origin (chemical compound) that can penetrate the hair and rebuild the three types of damaged bonds in the fibers. Glazing above? Understandable. So I'll say this: If your hair, of any type, is bleached, heat-damaged, weakened, or brittle at the ends, you need this.
Triple Bond The Complex Effectively strengthens the scaffolding of damaged hair, making it more resistant to breakage. Eight times stronger, it turns out. Clinical testing is the holy grail of the beauty industry. While countless great products are not clinically tested (it can cost hundreds of thousands of pounds, so prohibitively expensive), those that pass the proven trials have something to trumpet or nowhere where to hide. Living Proof can sound the horn with confidence.
In a lab recently, I observed mechanically stretched strands of bleached human hair under a microscope. Hair treated with Triple Bond Complex was measured against hair without a bonding treatment or a competitor's hair. Living Proof's hair broke last. After a four-week trial with 75 samples, the response has been overwhelmingly positive.
I now apply it once a week after washing and conditioning, and for me, the results are undeniable: smoother, softer, thicker and fuller hair. much easier to style.
I still add styling products (JVN Instant Recovery Serum on the mid-lengths, and a volumizing spray on the roots), but I wait at least 10 minutes after applying Triple Bond before adding something else, then I dry (the treatment is activated by heat). In addition to bonding technology, it provides heat protection and instantly improved softness. And it's vegan.
All that research, multiple patents, and lab testing doesn't come cheap. Triple Bond costs £42 for 45ml, which seems like a lot for a seemingly paltry amount, but with two pumps a week, lasts four months, and the effects aren't washed away with the next shampoo. (There's a small 15ml bottle for £19 if you want to try it.) But if you're paying for conditioning treatments and unwanted haircuts at a salon, that's a saving. Otherwise, perfection. I have no notes.
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