Trish Wescoat Pound's TWP is gaining traction in retail
Trish Wescoat Pound hits department stores and specialty stores with its advanced contemporary "cool" collection girl", TWP.
Wescoat Pound, who is best known for founding Haute Hippie, and previously worked at Theory and Michael Kors designs what it calls "well-made clothes for women who don't want to pay luxury prices." The line, which is privately funded, is a bit above contemporary price and below design.
According to Wescoat Pound, she has been developing TWP for a few years and started doing poster trunks in stores during the pandemic ahead of the "official" launch for sale in Spring 2022.
Related Galleries"Basically it's classification intensified collection," Wescoat Pound said, in a interview in his workshops at 318 West 39th Street in Manhattan. She started the collection by designing men's inspired button down shirts that are made for and fit a woman. She named them after relationship milestones such as The Boyfriend, Soon to Be Ex, The Morning After and The Goodbye. These are the four basic styles. "It's interesting to see the relationship the client has with them," said Wescoat Pound.
While Haute Hippie was more edgy, rock 'n' roll and bohemian, TWP seems to be more laid back back, comfortable and cool girl.
"Each time a new collection is launched, you can see it with a different eye. I don't care what I did last season or last year, or two or five years ago, there are just some things that I found that I didn't could find on the market,” said Wescoat Pound.
She said she likes to focus on things that go on top, like button-up shirts and blazers. "At this point in my life, I want to be laid back and I want to be put together, but I'm a comfort creature, so everything is super comfortable," she said.
Recently, she's added pants to the mix and is offering what she calls "all the broken suits ". While you can wear the pants and blazer together, it's really about "mixing it up and showing it off differently," she said.
"These are the things you must have - the things you always seek. You can have a thousand shirts, but you're only looking for one shirt,” she said.
It also offers a button-up Boyfriend shirt in silk charmeuse. “We always like to have little surprises and we'll do a little sparkle and a little shine. We're not afraid of color to elevate and highlight everything, and we mix it in a casual way,” she said. The Boyfriend shirt is their bestseller. It's a little more fitted and has a signature buttoned cuff.
Many pants are wide, but there are also slim pants. She described a style as "clean" and highly crafted with heavy stitching and nailheads.
Trish Wescoat Pound hits department stores and specialty stores with its advanced contemporary "cool" collection girl", TWP.
Wescoat Pound, who is best known for founding Haute Hippie, and previously worked at Theory and Michael Kors designs what it calls "well-made clothes for women who don't want to pay luxury prices." The line, which is privately funded, is a bit above contemporary price and below design.
According to Wescoat Pound, she has been developing TWP for a few years and started doing poster trunks in stores during the pandemic ahead of the "official" launch for sale in Spring 2022.
Related Galleries"Basically it's classification intensified collection," Wescoat Pound said, in a interview in his workshops at 318 West 39th Street in Manhattan. She started the collection by designing men's inspired button down shirts that are made for and fit a woman. She named them after relationship milestones such as The Boyfriend, Soon to Be Ex, The Morning After and The Goodbye. These are the four basic styles. "It's interesting to see the relationship the client has with them," said Wescoat Pound.
While Haute Hippie was more edgy, rock 'n' roll and bohemian, TWP seems to be more laid back back, comfortable and cool girl.
"Each time a new collection is launched, you can see it with a different eye. I don't care what I did last season or last year, or two or five years ago, there are just some things that I found that I didn't could find on the market,” said Wescoat Pound.
She said she likes to focus on things that go on top, like button-up shirts and blazers. "At this point in my life, I want to be laid back and I want to be put together, but I'm a comfort creature, so everything is super comfortable," she said.
Recently, she's added pants to the mix and is offering what she calls "all the broken suits ". While you can wear the pants and blazer together, it's really about "mixing it up and showing it off differently," she said.
"These are the things you must have - the things you always seek. You can have a thousand shirts, but you're only looking for one shirt,” she said.
It also offers a button-up Boyfriend shirt in silk charmeuse. “We always like to have little surprises and we'll do a little sparkle and a little shine. We're not afraid of color to elevate and highlight everything, and we mix it in a casual way,” she said. The Boyfriend shirt is their bestseller. It's a little more fitted and has a signature buttoned cuff.
Many pants are wide, but there are also slim pants. She described a style as "clean" and highly crafted with heavy stitching and nailheads.
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