Twitch launches closed beta of its new Charity live-streaming tool
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Twitch has announced the launch of the closed beta version of its latest product: Twitch Charity. With this new tool, creators can more easily organize a charity fundraiser through Twitch's platform. According to Twitch, this will simplify the process for the streamer for future charity streams.
Twitch Charity allows users to select a charity, set a fundraising goal, and start the stream, all within the Creator Dashboard. It adds a “Donate to Charity” button to the creator feed for the convenience of its viewers. It also tracks all donations in the activity stream. Twitch also helps creators track donations through its partnership with PayPal Giving Fund. According to Twitch, it does not collect any part of the donations.
This isn't the first time Twitch has attempted to simplify the live-streaming process - and "simplifying" in this case means giving streamers internal tools to accomplish what they already do. These can include charity streams, guest stars, and various other features that have transitioned from a community hobby to an official tool.
Charity live streams have been popular on Twitch for almost as long as the site has been around. A well-known streamer can easily raise hundreds of thousands of dollars on the platform by soliciting donations from subscribers. The fact that they've achieved this despite Twitch admitting it's difficult and not particularly user-friendly is perhaps a compliment to the streamers themselves.
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> register hereDepending on how much streamers invest in their live stream event, the amounts can run into the millions: The current record holder for most funds raised by a live fundraiser, according to the Guinness Book of World Records world, is approximately $11.6 million. French live broadcasters ZeratoR and Dach raised the amount for Action Against Hunger at the Z 2021 event.
At the moment, the tool is still in closed beta, with a limited number of charities linked to it. Twitch plans to add more charities over time. The company plans to roll out Twitch Charity to the majority of its partner and affiliate streamers later this year.
GamesBeat's credo when covering the gaming industry is "where passion meets business". What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about and engage with the industry. Learn more about membership.
Want to learn more about the future of the video game industry? Join gaming executives to discuss emerging parts of the industry in October at GamesBeat Summit Next. Sign up today.
Twitch has announced the launch of the closed beta version of its latest product: Twitch Charity. With this new tool, creators can more easily organize a charity fundraiser through Twitch's platform. According to Twitch, this will simplify the process for the streamer for future charity streams.
Twitch Charity allows users to select a charity, set a fundraising goal, and start the stream, all within the Creator Dashboard. It adds a “Donate to Charity” button to the creator feed for the convenience of its viewers. It also tracks all donations in the activity stream. Twitch also helps creators track donations through its partnership with PayPal Giving Fund. According to Twitch, it does not collect any part of the donations.
This isn't the first time Twitch has attempted to simplify the live-streaming process - and "simplifying" in this case means giving streamers internal tools to accomplish what they already do. These can include charity streams, guest stars, and various other features that have transitioned from a community hobby to an official tool.
Charity live streams have been popular on Twitch for almost as long as the site has been around. A well-known streamer can easily raise hundreds of thousands of dollars on the platform by soliciting donations from subscribers. The fact that they've achieved this despite Twitch admitting it's difficult and not particularly user-friendly is perhaps a compliment to the streamers themselves.
EventMetaBeat 2022
MetaBeat will bring together thought leaders from across the Metaverse to advise on how Metaverse technology will transform the way all industries communicate and do business on October 3-4 in San Francisco, CA.
> register hereDepending on how much streamers invest in their live stream event, the amounts can run into the millions: The current record holder for most funds raised by a live fundraiser, according to the Guinness Book of World Records world, is approximately $11.6 million. French live broadcasters ZeratoR and Dach raised the amount for Action Against Hunger at the Z 2021 event.
At the moment, the tool is still in closed beta, with a limited number of charities linked to it. Twitch plans to add more charities over time. The company plans to roll out Twitch Charity to the majority of its partner and affiliate streamers later this year.
GamesBeat's credo when covering the gaming industry is "where passion meets business". What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about and engage with the industry. Learn more about membership.
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