Twitter makes it easier for users of business accounts to link to their content and services
Twitter is launching a new "Link Spotlight" feature that allows business account users to add an interactive button to their profiles that links to a specific URL. The social network indicates that the purpose of the Link Spotlight button is to give businesses and professionals a way to bring potential customers to their content, services or products. With this new button, you can recommend users to check out your menu, listen to your podcast, make a reservation, and more. The Link Spotlight feature is currently available to business account users in the United States.
Professional account users can choose to add buttons that read "Listen Now", "Live View", "Watch Now", "Live Stream", "Play Now", "Show Menu", " Make an appointment" and "Make a reservation." Once you select a button, you can enter a destination URL. The interactive button will then appear above your tweet timeline on your profile.
Button options are designed to give creators a more direct way to promote their content, while allowing businesses to attract and engage more customers. The social network says the list of options is currently limited as it tests the new feature, noting that it may consider expanding the list in response to feedback.
It should be noted that only URLs from Twitter's domain allow list can be added to Link Spotlight. There are 34 domains in this list including Spotify, Twitch, Grubhub, ChowNow, Vimeo, Etsy, GitHub, Kickstarter, Apple Podcasts, Google Podcasts, YouTube, Ticketmaster, Soundcloud, Tidal, Deezer, Amazon Music, Substack and more. The full list can be found on the Twitter Link Spotlight FAQ page. It's no surprise that Twitter has an allow list because it probably doesn't want to end up linking users to spammy sites.
Before the Spotlight Link feature was added, business accounts had the option to add a website link in their profiles, but you can't categorize the link. The addition of Link Spotlights gives business accounts the ability to link to more content or services in a clearer and more direct way.
The launch of the new feature comes a few months after Twitter extended its Location Spotlight feature to all businesses with business accounts to allow them to display their location address, hours of operation and contact information additional information on their profiles.
Twitter introduced work profiles last year and made this option available to all users earlier this year in March. A professional account, which Twitter calls “Twitter for Professionals,” gives brands and creators access to additional tools to distinguish their profile. Twitter classifies anyone who uses Twitter for work as a professional.
Twitter is launching a new "Link Spotlight" feature that allows business account users to add an interactive button to their profiles that links to a specific URL. The social network indicates that the purpose of the Link Spotlight button is to give businesses and professionals a way to bring potential customers to their content, services or products. With this new button, you can recommend users to check out your menu, listen to your podcast, make a reservation, and more. The Link Spotlight feature is currently available to business account users in the United States.
Professional account users can choose to add buttons that read "Listen Now", "Live View", "Watch Now", "Live Stream", "Play Now", "Show Menu", " Make an appointment" and "Make a reservation." Once you select a button, you can enter a destination URL. The interactive button will then appear above your tweet timeline on your profile.
Button options are designed to give creators a more direct way to promote their content, while allowing businesses to attract and engage more customers. The social network says the list of options is currently limited as it tests the new feature, noting that it may consider expanding the list in response to feedback.
It should be noted that only URLs from Twitter's domain allow list can be added to Link Spotlight. There are 34 domains in this list including Spotify, Twitch, Grubhub, ChowNow, Vimeo, Etsy, GitHub, Kickstarter, Apple Podcasts, Google Podcasts, YouTube, Ticketmaster, Soundcloud, Tidal, Deezer, Amazon Music, Substack and more. The full list can be found on the Twitter Link Spotlight FAQ page. It's no surprise that Twitter has an allow list because it probably doesn't want to end up linking users to spammy sites.
Before the Spotlight Link feature was added, business accounts had the option to add a website link in their profiles, but you can't categorize the link. The addition of Link Spotlights gives business accounts the ability to link to more content or services in a clearer and more direct way.
The launch of the new feature comes a few months after Twitter extended its Location Spotlight feature to all businesses with business accounts to allow them to display their location address, hours of operation and contact information additional information on their profiles.
Twitter introduced work profiles last year and made this option available to all users earlier this year in March. A professional account, which Twitter calls “Twitter for Professionals,” gives brands and creators access to additional tools to distinguish their profile. Twitter classifies anyone who uses Twitter for work as a professional.
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