Ubisoft calms down on NFTs and blockchain, says it's in "research mode"

Ubisoft CEO Yves Guillemot seems to be backtracking on some of the company's enthusiasm for NFTs, months later having received a strong pushback for his NFT Quartz project.< /p> New

Yves Guillemot, the CEO of French gaming giant Ubisoft seems to have cooled the rhetoric behind the company's NFT Quartz game project, noting in a recent interview that he was simply in "research mode" regarding tech integrations Web3.

This is a relatively different approach from other Ubisoft executives in the past, including CFO Frédérick Duguet who said in October that blockchain integrations will allow users to own and earn content and that the company wants to "be one of the key players here". ."

During a September 10 interview with gamesindustry.biz, Guillemot seems to backtrack on some of these comments, pointing out that at this point Ubisoft is primarily looking to find out how NFTs can be applied to games and whether they will benefit players. or not.

"We're really into the cloud, into the next generation of voxels, and we're looking at all the Web3 features. We recently tested a few things that give us more insight into how it can be used and what what we should do in the world of video games,” he said, adding that:

"So we are testing games in the field, and we will see if they really meet the needs of the players. But we are still in research mode, I would say."

Ubisoft announced its first foray into NFTs in December, after launching a beta version of Ubisoft Quartz, aiming to give players playable NFTs that could be used in games such as Tom Clancy's Ghost Recon Breakpoint.< /p>

The move has been hotly pushed back by some members of the NFT-hating gaming community, with some accusing the company of "squeezing" every possible penny out of its popular game franchises by introducing NFTs into the mix.

Nicolas Pouar...