What is Interactive Marketing? Check out these strategies

Are you looking for ways to increase your engagement and overall sales? Interactive marketing is here to save the day!

Interactive marketing is a two-way approach to marketing and advertising that allows consumers to interact directly with brands. This exchange of ideas typically occurs through digital marketing channels such as email, surveys, chatbots, and social media.

How can you embrace this new marketing style and the best interactive content ideas?

Let's find out!

What is Interactive Marketing?

Interactive marketing is a marketing strategy that focuses on one-to-one interaction and customer communication. It involves marketing efforts based on consumer behavior, which sets it apart from traditional forms of marketing.

When it comes to meeting consumer expectations, interactive marketing is one of the most customer-centric marketing plans.

For example, if you are a travel agency that offers tour packages, you can create an e-commerce recommendation quiz to make your marketing more interactive.

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Source: Outgrow

A product recommendation quiz would ask customers for their preferences regarding time of year, type of location (e.g., beach or mountain), budget, and more. This interactive tool analyzes responses and offers customers the best possible vacation package or destination recommendation.

Customers can plan a great vacation without the hassle with many items in search of the perfect travel destination. A simple interactive session can increase engagement and conversion rates for your business.

How is interactive content different from static content?

Interactive content is value-added content that attracts customers and allows them to interact and engage with a business. It's a two-way conversation between marketers and their audience. The most popular types of interactive content are calendars, quizzes, polls, e-commerce recommendations, giveaways, and chatbots.

Static content is content that users passively consume. For example, scroll through a blog, e-book, or social media posts.

Relevance of interactive content in modern marketing

With the modernization of digital marketing, customers are now looking for more than long texts that speak to them. They want a more conversational approach instead of a one-way marketing flow where marketers throw in tons of information.

Interactive marketing focuses on building relationships with customers and creating value through meaningful interactions. It plays a vital role in the era of modern marketing.

Interactive Marketing vs. Traditional Marketing

With interactive content, marketers make a real effort to reach customers and understand their needs and preferences, while traditional marketing follows the direct sales method. Traditional marketing is primarily a tactic aimed at informing and enlightening customers without trying to find out what they are actually looking for.

10 interactive marketing strategies

Here are some useful interactive marketing strategies you can implement to increase engagement and improve your overall conversion rate.

1. Infographic

If you want to educate your audience in a fun and visual way, infographics are the way to go. With an infographic, you can help users better understand concepts using visual aids such as graphs, charts, diagrams, and images.

And to enhance the customer experience, you can add interactive elements to your infographic, like scrolling effects and animations that require action from your audience. Due to the visual element, infographics are both consumable and shareable.

Some things you can do to improve content sharing: Add prominent social media sharing buttons Share the infographic with your monthly newsletter Share them with influencers and on your social media handles 2. Quiz

A quiz is a fun and interactive form of content that tests customers' knowledge of a particular topic through relevant questions. Quizzes are conversational and can lead your audience to visit...