Will people sign up for Netflix's cheaper ad service?
Will people sign up for Netflix's cheaper ad service?
Image source, Netflix/PABy Natal i.e. Sherman & Tom EspinerBBC News
People who settle into their sofa for a bit of Netflix now have a new option: pay less for their favorite shows but watching with ads.
Netflix has launched its "Basic with Ads" streaming plan in 12 countries - which it intends to expand over time.
It's a massive shift for the tech giant, which pioneered the world of ad-free streaming and by subscription.
But as rising costs and offers from new rivals prompt the public to quit, the company had to act.
In announcing the new service, Netflix said it was confident it now had "a price and a plan for every fan".
It charges £4.99 a month in the UK and $6.99 in the US for the new plan - a roughly 30% discount on the cheapest ad-free option on the market. 'company.
Image source, Netflix/PABy Natal i.e. Sherman & Tom EspinerBBC News
People who settle into their sofa for a bit of Netflix now have a new option: pay less for their favorite shows but watching with ads.
Netflix has launched its "Basic with Ads" streaming plan in 12 countries - which it intends to expand over time.
It's a massive shift for the tech giant, which pioneered the world of ad-free streaming and by subscription.
But as rising costs and offers from new rivals prompt the public to quit, the company had to act.
In announcing the new service, Netflix said it was confident it now had "a price and a plan for every fan".
It charges £4.99 a month in the UK and $6.99 in the US for the new plan - a roughly 30% discount on the cheapest ad-free option on the market. 'company.
Image source, Netflix/PA
