10 tips for successful social media marketing even as trends (and platforms) change

The social media landscape is constantly changing, with new platforms and trends coming and going all the time. Recent uncertainty surrounding potential TikTok bans in multiple countries is leaving businesses wondering how best to maintain their social media presence. Despite these challenges, businesses must remain adaptable and learn to manage these changes to be successful in their social media marketing efforts.

To help you succeed in an ever-changing social media landscape, members of the Young Entrepreneur Council share their proven social media marketing tips for businesses.

1. Reinforce the organic aspects

Spend time building the organic parts of your business. From killer SEO to regular good content, having a solid wireframe will be important when popular social platforms inevitably change. If your SEO is strong, your audience will be able to find your product, whether it's on Instagram or TikTok or whatever platform comes next, even if you understand algorithms. - Kaitleen Shee, GROW

2. Have a direct line with your customers

If your entire brand is built on one platform (social or otherwise), you probably don't have a real brand or business. We always wonder, "If Instagram, YouTube, Facebook or whatever disappeared tomorrow, would people still know we exist?" If the answer is no, focus on creating first-party customer data, such as emails and SMS. Having direct lines of communication with your customers is essential. - Jeff Cayley, Global Cyclery

3. Develop a basic strategy

Have a basic strategy that will keep your online presence established and active, even when trends and restrictions come and go. Continue to use platforms and content styles that work for you. Occasionally shake things up with your audience with quirky viral challenges, collaborations, or contests to increase brand, product, or cause awareness and engagement. Influencers and celebrities can help with such tactics. - Bryce Welker, 4 major accounting firms

4. Establish a consistent brand identity

Building a strong brand presence that transcends individual social media platforms can provide stability in a changing landscape. By establishing a consistent brand identity, businesses can create a loyal following that stays engaged regardless of platform. This includes developing a unique brand voice and delivering consistent messaging across all social media platforms. -