11 ways to stand out as a speaker

The opinions expressed by entrepreneurs contributors are their own.

Whether you're giving your Alma Mater's keynote or leading your weekly group coaching call, speaking is a skill that every leader will use at one time or another. Knowing how to present an argument or turn a cautionary tale into actionable steps that inspire, motivate or educate an audience is not only a valuable skill, it can also be profitable.

To position yourself as a dominant force in your industry and advance your career, speaking yourself as a speaker is a profitable growth strategy. According to a study by the Harvard Business Review, speakers with "social proof" can earn up to $20,000 for a speech. Indeed, when you combine strong industry knowledge with in-depth industry knowledge, you increase the chances of success. Talking isn't just about money; it can also be a powerful way to advance your company's philanthropic causes and build long-term relationships with future clients. So how are you doing as a speaker? Here are 11 tips to get you started:

Related: Secrets to Becoming a High Income Public Speaker

1. Increase Charisma

When it comes to public speaking, charisma goes a long way. If you can learn how to captivate an audience and make a personal connection, you'll be well on your way to success.

Some people are born with charisma, and others have to work at it, but the good news is that attractiveness can be developed. If you're not a natural speaker, start by studying some of the greats. Watch their videos to find out how they behave, what they say and how they make people feel. Then start practicing your version of charisma until it feels natural.

2. Subject matter expertise is required

Your charisma will grab their attention, but your expertise will build a profitable business. To be taken seriously as a speaker, you need to be an expert in your niche.

The path to mastery is education. Spend time studying and practicing your craft. The more you know, the easier it will be to share your knowledge with others. You can also become an expert by writing a book or creating other forms of content that positions you as an authority in your industry.

3. Develop a signature style

A signature style is another personal branding strategy that can set you apart. Your style should be acceptable for your industry but personalized enough to communicate your uniqueness. The important thing is that you stay true to yourself and find a way to let your personality shine.

4. Plan a professional brand photoshoot

A brand photo shoot is designed to capture the images you will use to promote yourself as a speaker. Your brand photoshoot is not something you want to "cut corners" on. Your photos will become a reliable branding resource as they help you create a cohesive look for all of your marketing materials.

5. Leverage the power of LinkedIn

LinkedIn is a robust platform that can help you identify industry leaders and customers. Optimize the platform by letting your network know that you are available for speaking opportunities. Make sure you have a solid profile that highlights your skills and experience. Be sure to share information about topics you are willing to speak on, snippets of your speeches, short videos, etc.

6. Create a speaker kit

Your speaker kit has three main purposes:

It helps event planners get to know you and your work.

This makes it easy for them to book you for events.

It helps you stay organized and professional.

Your kit should include a biography, photo, and list of conversation topics.

Related: 5 Things You Need to Know Before You Start a Paid Chat

7. Be consistent across platforms

Influential brands are...