16 tips to help blockchain companies refine their marketing messages

Blockchain companies don't just sell themselves; they also sell the technology and principles of the industry as a whole.

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Word about the benefits of blockchain technology has penetrated the global market, so it is time for blockchain companies to start deliberately refining and sharing their marketing messages. Like other service businesses, blockchain companies need to find effective ways to explain why their particular service is the right choice for a potential customer's unique needs. However, unlike service companies in other industries, in many cases blockchain leaders will market a service that B2B customers may be interested in but do not fully understand.

Getting a business to market always takes a lot of the fuss, and blockchain technologies will likely need to combine traditional marketing methods focused on their own unique advantages with new strategies to get B2B customers outside of the industry excited about what blockchain can do. Below, 16 members of the Cointelegraph Innovation Circle share tips to help blockchain businesses improve their marketing strategies to attract and attract potential customers.

Put yourself in the user's shoes

Solving a problem for businesses. One of the challenges of the blockchain category is that it is quite technical and sometimes requires a lot of effort for companies to implement solutions. All this to say, don't sell half-baked solutions to business owners; really put yourself in their shoes, solve a problem for them, and then present it as a service or product that their businesses can easily deploy. – Mark Soares, Blokhaus Inc.

Seek to understand the challenges of potential customers

Understand the challenges your potential customers are facing and how your blockchain technologies can really help solve them. Present the key value that your project can bring to companies. Start an experience...