Brief
Published:
Apple plans to sell its first smart glasses in 2027, with a possible reveal at the end of this year, according to Mark Gurman of Bloomberg.
Gurman regularly reported on the company’s business developments. smart glasses strategybut he now has more details on what they will look like – he said Apple is testing four models and could possibly launch with some or all of them.
These designs would include a large rectangular frame, a thinner rectangular frame (similar to the glasses worn by CEO Tim Cook), a larger oval or circular frame, and a smaller oval or circular frame. Apple is also considering different colors, including black, ocean blue, and light brown.
In some ways, these glasses are a step back from an ambitious plan that once called for Apple to release a variety of mixed and augmented reality devices – a plan that had already failed due to production delays and the lackluster reception of the Vision Pro.
These glasses, for their part, seem closer to the Ray-Ban glasses from Meta. They won’t have a screen, but will allow users to take photos and videos (Apple reportedly has oval camera lenses), answer phone calls, listen to music, and interact with the long-promised Siri upgrade.
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