Come with us and take a behind-the-scenes look at the making of Eden Rock – St Barths x The Skinny Confidential.
Lauryn has always loved a pop of red, and you can see that from her previous trips to Eden Rock – St Barths – the clothing and accessories. A red ice cream roller and mouth tape were always part of the plan, then this collaboration came along and it was the perfect time to introduce a red collection.
As a fan of and visiting all Oetker properties over the past 12 years, Lauryn particularly fell in love with the Eden Rock – St Barths brand, and specifically the stripes. Lauryn even sent our design team photos of designer items from her trip there over a year ago.
For The Skinny Confidential, partnering with Eden Rock – St Barths wasn’t about creating something new. It was about refining what already existed. We care about the same details, the same rituals, the same standard.
Not all partnerships make sense. This one did it.
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The integration of the hotel’s signature red and stripes into The Skinny Confidential products and packaging was seamless and cohesive, but done with intention and great care. From the specific red to the stripe spacing, every detail has been considered.
The collaboration originally included the Ice Roller and Mouth Tape, but deserved a full travel ritual, so the Facial Towel Travel Pack was a natural choice to complete the collection.
It was important to embody the “feel” of being at Eden Rock – St Barths and capture the iconic glamor of the hotel. Once Lauryn defined the campaign vision, the team translated it through packaging, product and visual execution.
Collection:
Ice roller: refresh + deflate in minutes
Mouth strip: improve your nighttime routine
Facial towels (Travel Pack): clean and effortless care
Buy the exclusivity Ice roller, Mouth tape And Facial towels in Eden Rock’s signature summer red.
Available at oetkerhotels.com and at the Eden Rock spa and boutique – St Barths.
x, The Skinny Confidential team
EDEN ROCK, WHEREVER YOU ARE:
The position A collaboration in the making: Eden Rock – St Barths x The Skinny Confidential appeared first on The skinny confidential.
