EXCLUSIVE: While the Supreme Court assesses access to abortion pill mifepristone EveryLife founder and CEO Sarah Gabel Seifert says women don’t know the whole truth about pregnancy and motherhood.
Seifert, whose pro-life diaper company launched a new “ReThink Pregnancy” campaign ahead of Mother’s Day, told FOX Business in an exclusive on-camera interview that the abortion pill debate reflects a broader cultural message that shapes how women view pregnancy.
“I would say one of the biggest lies women are told is that they should completely fear pregnancy,” Seifert said.
She argued that young women are increasingly being taught to view pregnancy as something to be avoided rather than understood.
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EveryLife founder and CEO Sarah Gabel Seifert holds her daughter in a promotional image provided by the company. (Courtesy of EveryLife/Unknown)
“It’s so unfortunate that today the culture tells women that pregnancy and motherhood is something to run away from, to avoid,” she said.
His comments come as the High Court considers whether to allow restrictions on mifepristone to continue after a lower court ruling reinstated a requirement for in-person dispensing of the drug.
Seifert has criticized the way abortion pills are discussed and distributed, particularly when they are used without direct medical supervision.
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Participants hold “Make More Babies” signs during a pro-life protest in Washington, DC, with the United States Capitol in the background. (Courtesy of EveryLife/Unknown)
“It’s really unfortunate what’s happening right now with the abortion pill debate, because what’s happening to young people today is they’re being told that it’s OK to take this medication alone at home, without seeing a doctor or seeing a doctor to confirm with an ultrasound that you do in fact have a viable pregnancy,” Seifert said.
She added that such situations can make women vulnerable.
“If we really cared about women and their health, we wouldn’t want to put them in such a vulnerable state,” she said. “And so the more we can combat the distribution of the abortion pill, particularly by mail, the better off women will be and the better off our society will be.”
Recent cases before the Supreme Court have raised similar concerns. In an amicus brief led by Republican lawmakersincluding Sen. Bill Cassidy and House Speaker Mike Johnson, more than 100 lawmakers argued that expanded access to mifepristone by mail increased the risk of coercion and reduced medical oversight.
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EveryLife diapers come packaged for distribution. The company says it provides baby products to families and supports pregnancy resource centers across the country. (Courtesy of EveryLife/Unknown)
The brief cites alleged cases in which women were pressured into or unknowingly given abortion pills obtained online, arguing that in-person requirements could help prevent abuse and better protect patients. Lawmakers are urging the Supreme Court to reinstate in-person issuance requirements while the case moves forward.
Seifert presented her argument as part of a broader cultural shift, saying messages about pregnancy, marriage and family have long-term consequences.
“When we’re afraid, that’s the main message to young women today about marriage and having children, it’s going to lead to a culture of not prioritizing things that actually leave a legacy here in this world,” she said.
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EveryLife diapers and wipes are featured as part of the direct-to-consumer product line. (Courtesy of EveryLife/Unknown)
EveryLife, founded by Seifert in 2023, sells diapers and baby products directly to consumers and supports pregnancy resource centers nationwide by providing essential products to families in need. The company has also donated millions of diapers to these centers, according to Seifert.
Seifert said her campaign aims to counter that narrative by encouraging women to view pregnancy differently.
“For so long, the culture has said that pregnancy is something to fear. It’s something to avoid. It’s something that will cause a setback in your life,” she said. “And what we say at EveryLife and AAPLOG is just the opposite. That pregnancy is a blessing, that it’s a benefit to your body, and that it’s something to embrace and something to be excited about.”
She described motherhood as a particularly important role.
“The reality is I could be replaced, you could be replaced. Women can be replaced in the workforce at any time,” Seifert said. “But the only irreplaceable role is that of mother.”
Seifert also characterized pregnancy as a challenging experience.
“What we say at EveryLife is that we should accept this reality because I believe that pregnancy and being a mother is our superpower,” she said. “Women and mothers are superheroes.”
The ReThink Pregnancy campaign, launched in partnership with the American Association of Pro-Life Obstetricians and Gynecologists, highlights scientific and personal perspectives on pregnancy that organizers say are often missing from mainstream discussions.
Seifert said the campaign also seeks to reframe common perceptions about pregnancy-related changes.
“If we really realize that what’s happening is that our brain is rewiring itself, that our brain is expanding in many ways to be able to gain more empathy, to be able to take on more responsibility for this new child growing in our belly, we begin to see that as a blessing,” she said.
Seifert said she thinks the declining birth rate is another reason the conversation is important.
“We need to see more children in the United States of America,” she said. “I know we are about to celebrate 250 years of our country and I want to see another 250 years.”
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When asked what she would say to a woman who is afraid of becoming a mother, Seifert said she would encourage her to examine that fear.
“When you really start to think about fear and evaluate where it comes from, you start to realize that when you’re afraid, it’s hard to tell right from wrong,” she said.
She ended with a message to mothers.
“Life is a gift. Being a mother is one of the greatest roles in the world,” Seifert said. “Often it goes unnoticed. But I hope today that every mother who listens feels loved, feels seen, and knows that the work they do is so vital.”
