Grammy-winning singer Lizzo is preparing for the release of his 5th studio album, “B-TCH”. However, just weeks before fans can hear it in its entirety, the “Truth Hurts” singer is calling out her label, Atlantic Records, for failing to promote it in full.
Plus, she explains how the social media algorithm has complicated the music industry for artists.
Lizzo urges fans to pre-order her new album
Lizzo used her backup TikTok account, LizzoIRL, in May 2026 to remind fans that she had an album coming. She began: “IRL, we can’t fail. My album comes out in 23 days. Have you pre-ordered yet?”
After that, the singer said she plans to post “every day because this algorithm wants to see me in the [Khia] asylum and bitch, I’m fighting for my life. After that, a fan wondered why she didn’t promote the album with “billboards and stuff like that.”
Lizzo then replied, “Babe, I’m asking the same question because I definitely approved the billboards in the marketing meetings. I definitely approved the commercials, but the crickets.”
Later, in another video response, Lizzo made even more direct comments about Atlantic Records. According to her, “I don’t know, but I’m kind of falling apart on my label right now because I really like – I feel like there’s no marketing money going into my ideas.”
Lizzo went into detail about Atlantic Records
Lizzo, clearly passionate about her art, then explained how she tried to ensure her new album had the best chance of success. She said: “We had a meeting a month ago with a bunch of amazing ideas. None of them were implemented.”
The singer went on to say that she “texts them every week” with ideas to promote her album ahead of its June 2026 release. According to her, “I don’t see them coming to fruition and I’m really starting to feel depressed.”
She then discussed the steps she’s taken to make sure fans know about her new album, including TV appearances, social media posts and music videos.
Lizzo says it’s become harder to ‘break through’
Toward the end of the video response, Lizzo lamented, “In 2026, unless you’re a brand new artist or someone that no one’s ever heard of and you’re recognized, it’s really hard to get by.”
She then noted her fan base, saying, “I have people who want to buy my album, but how are they going to buy it if they don’t know it’s for sale?”
When discussing social media specifically, Lizzo said she posts regularly on TikTok, but her efforts “don’t reach the people who are trying to see my content.”
Fans weigh in
Following Lizzo’s emotional revelation about how Atlantic Records handled her upcoming album, social media users have spoken out. Many are notably on his side, saying the legendary label has dropped many of its most popular artists in recent times. However, others blame the music, with some fans saying the singer needs a new sound.
One person pointed to the restructuring that occurred in September 2024 at the label, saying: “Atlantic has new owners or something, they’ve been in decline ever since.” »
Another person said, “Cardi would have easily made 300,000 if they actually did a promotion. She really pulled out all the stops while she was pregnant.” This led another fan to note, “Even Bruno Mars had low sales. WTF, Atlantic Records?”
Later, another social media user had a different opinion. They suggested, “Maybe people are just done with Lizzo. Even though her case was dismissed, I think a lot of her fans mentally checked out after that lawsuit was dropped.”
Finally, someone else offered an analysis of Lizzo’s most recent music. They wrote: “Lizzo hasn’t released a GOOD single since 2024’s ‘Still Bad.’ I would group/rearrange the singles because even though the 2 videos were cool, the songs were disappointing.” She should also try to jump on remixes of other hot songs and find a really good collaboration for a single.
Lizzo recently spoke about the album
Lizzo appeared on CBS Mornings in May 2026 to promote “B-TCH.” Meanwhile, she explained why she chose to sample both Meredith Brooks song of the same name and Missy Elliott“She’s a slut.”
She said: “I feel like what these two women have done is they’ve pushed that word in a way that gives it power, instead of taking the power away from it. Like it’s a word that’s thrown at women.” The “Truth Hurts” singer added: “It’s my favorite word. »
Regarding the music itself, Lizzo proclaimed, “I know the music is good and I know my heart is good. So if I know that, I have nothing to fear. People will say what they want to say. They will think what they will think.”
Lizzo’s new album, “B-TCH,” is set to be released on June 5.