Lizzo don’t hold back. In a new video, the “Truth Hurts” singer criticized the popular social media platform: TikTokcalling the company “hateful” for failing to promote his new album, “B-TCH.” The project was released just a few days ago and features lead singles “Don’t Make Me Love U” and “B-TCH.” However, the Detroit native’s new music doesn’t seem to be having the impact she was hoping for. And this isn’t the first time Lizzo has expressed her frustrations regarding the launch of her fifth studio album. Earlier this year, she blasted her music label, Atlantic Records, saying the music leader had made no effort to promote her new set of songs.
@lizzo LET ME BE GREAT 🤪 MY ALBUM OUT NOW 💿 link in bio
♬ original sound – Lizzo
In a TikTok shared less than 24 hours ago, Lizzo was seen jumping for joy at the release of her new album. But her enthusiasm quickly faded when she blasted the social media platform, accusing it of sabotaging her record sales.
“My album came out today and TikTok still hates me,” she said, claiming that when she posts about the project on her private page, it’s suddenly “ineligible for a recommendation.” According to Lizzo, when she posts random clips of herself having fun, TikTok would push them to the algorithm. But when she publishes an article about her album, it’s the opposite.
Lizzo went on to say that she has seen many videos that are much worse than the ones she posts that are recommended to others. “And when I want to promote my album, don’t you want to recommend it to my fans? she asked. “Well honey, I’m on my main page to let you know that my album is out TODAY. Go get it. To all the 26 million people who love me, go get my album; it’s out today. Woo!”
According to a previous report from The Blast, Lizzo recently faced online mockery after sharing another TikTok of herself lighting up a billboard with information about her album on a busy street.
Commenters mocked the “About D-mn Time” singer, calling the album a flop and pointing out low streaming numbers on various platforms, including YouTube.
“Such a big poster for 5 sales,” one user wrote, while another posted: “I feel bad, but not bad enough to stream.”
The reaction to her TikTok above was much the same, with one person posting: “You should have changed the name and album cover. From the beginning it’s not iconic. It’s a waste. But I love you anyway. X.”
Lizzo got candid about feeling like people were sabotaging her new music
A few weeks before the release of “B-TCH,” Lizzo got candid with her followers about the lack of promotion her new record was receiving. Keeping with tradition, Lizzo took to TikTok and urged her followers to support the music so it doesn’t “flop.”
While she was there, she responded to a fan who asked why she didn’t use better quality materials to promote her project. “Baby, I’m asking the same question because I definitely approved the billboards at the marketing meetings. I definitely approved the commercials, but the crickets,” she said.
According to Lizzo, 38, she was “falling apart” at her label, Atlantic, saying the company wasn’t investing “marketing money into my ideas.”
A day ago, Lizzo posted to X, formerly known as Twitter, and opened up even more about her latest project.
“I’ve never been a stream queen…but I’ve ALWAYS been a HITMAKER,” she wrote. “LIZBIANS PRESENT THESE SONGS TODAY. »
She added: “THE PROMO IS JUST STARTING. »
Her latest album “Reclaiming” who she is
Speaking to USA Today about her fifth studio album, Lizzo said the music is about “reclaiming” who she is rather than redefining it.
“I don’t think I have to redefine myself. I think it’s about reclaiming who I am,” she said. “So much of my identity has been manipulated by people outside of me, so this album allows me to take that back by showing the Lizzo that everyone knows and loves, letting her tell her side of the story and just letting her perform again.”