5 marketing tips for brand success

The opinions expressed by Entrepreneurs contributors are their own.

Digital marketing is not a set-and-forget strategy. New marketing trends, technology, and changing consumer and market demands keep digital marketing in a constant state of metamorphosis. If the past decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to be ahead of your competition.

To help you align your brand marketing with future changes and stay ahead of the curve, we've researched the 2023 trends that will have the biggest impact on digital marketing.

According to research by Edelman, only one in three consumers say they can trust most of the brands they buy from. Additionally, 67% of customers agree that they can buy a company's product because of its good reputation, but they will stop if they don't trust the company.

In response, many brands are partnering with influencers to help them build strong awareness, recognition, and trust. Influencers are people or entities with a receptive fan base (followers) that they can persuade (influence) towards a certain action. These can be content creators, celebrities, models, or marketers with huge or growing social media followings. Partnering with influencers builds brand credibility as 37% of consumers trust social media influencers over mainstream brands.

To succeed in influencer marketing in 2023, design an influencer marketing strategy. With a solid strategy, you'll choose the right influencers to build credibility and brand awareness with your target market, increasing your sales in the long run.

Related: Influencers Are the Future of Marketing. Here's how to prepare your brand

Every marketing campaign has many repetitive functions that can be automated with the right tools. These are daily processes such as project assignments, social media posting, new project requests, messaging, email marketing, task reminders, and status updates workflow.

These recurring marketing tasks can eat into your productive time, preventing you from performing other more productive functions like creating new marketing content or analyzing key insights from your marketing data.

Automation tools are especially crucial today, since so much of marketing is data-driven. Traditionally, automation tools have supported data collection and behavioral observation. But in 2023 and beyond, data will advance signal-based marketing, which will interpret customer signals and help you better understand what customers want, now and in the future.

Next-gen automation tools take advantage of old customer data and predict their future actions. As such, you will be able to automate messages that meet future customer needs. This is a welcome innovation, considering the effort it takes to...