5 Ways Endpoints Are Driving Cybersecurity Innovation

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The onslaught of attacks on endpoints is providing more and more data: data that DevOps teams need to refine existing products and invent new ones. The goal is to extract attack data to identify new threat patterns and correlations, then refine machine learning (ML) models and new products. The more complex and numerous the attempted endpoint attacks, the richer the data assets available to build new platforms and applications.

Gathering new insights from endpoint attack data is a top strategic priority for market leaders. During his keynote address at Palo Alto Networks' Ignite '22 conference, Nikesh Arora, President and CEO of Palo Alto Networks, said, "We are collecting the most endpoint data in the industry from our XDR. We collect close to 200 megabytes per terminal, which is in many cases 10 to 20 times more than most in the industry. Why are you doing this? Because we take this raw data and correlate or improve most of our firewalls; we apply attack surface management with applied automation using XDR.

Seeking innovation and market growth

Gartner's latest Information Security and Risk Management forecast for the fourth quarter of 2022 projects that enterprise spending on global endpoint protection platforms will rise from a base of 9.4 billion in 2020 to $25.8 billion in 2026, reaching a compound annual growth rate (CAGR) of 14.4%. over the forecast period. One of the biggest market drivers is the relentless search by attackers for new techniques to penetrate endpoints undetected.

The Falcon OverWatch CrowdStrike Threat Hunting Report found that attackers moved to malware-free intrusions, which accounted for 71% of all detections indexed by the CrowdStrike Threat Graph. CrowdStrike sees an opportunity to help customers avoid a breach by detecting even the smallest new signals that previous generation endpoint protection platforms would completely miss.

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"One of the areas where we've really pioneered is the fact that we can take weak signals through different endpoints. And we can string them together to find new detections. We're now extending that to our third-party partners so we can look at other weak signals, not just across endpoints but across domains, and come up with new detection,” CrowdStrike Co-Founder and CEO George Kurtz said during the keynote. opening public at the company's annual Fal.Con event last year.