6 Proven Business Marketing Strategies to Grow During a Recession

The opinions expressed by entrepreneurs contributors are their own.

In 2022, the United States is lucky not to be in recession. However, the odds of a recession in 2023 are on the rise. Experts predict that there is currently a 30% chance of a recession, and that number has doubled in three months.

Whether it's a big business or a small one, having a recession plan is essential. Fortunately, there are several recession-proof business marketing strategies you can use. These marketing ideas will help your business continue to succeed, even during a recession. Read on and find out how you can boost your business growth:

Related: 9 Smart Ways to Recession-proof Your Business (Quickly)

Strategy 1: Focus on customer experience

Today's market values ​​authenticity and excellent customer service. Around 65% of Millennials are willing to pay more for customer experience.

The best companies know that happy customers give great reviews and get the word out quickly. It's much easier to market your business when customers have already mentioned your business as one of their favorites. In fact, word of mouth marketing is a critical factor in 74% of purchasing decisions. It generates $6 trillion in spending each year.

By focusing on customer experience, you say you want to be the best in the market. There are several ways to improve the customer experience:

Provide quality products: In a recession, customers will be even more careful about what they spend. Make sure that your products and services are of high quality and that customers will be satisfied with them. This puts you in the good books of your target market because you provide a quality product or service.

For example, if you sell shoes, you need to make sure the shoes are made of high quality materials that will last a long time.

If you provide a service, you must ensure that your services are always performed promptly.

Provide high quality customer service: Customer service is dying in America. Everyone talks about making customers happy; however, many companies fail to provide the expected level of customer service.

You can never make everyone happy. However, you need to make sure that you provide excellent customer service. Make sure that when customers walk through the door, you do everything in your power to show them that you are honest, reliable, prompt, efficient and friendly.

Sometimes the best customer service you can offer is just to listen. Take the time to really listen to your customers and build a partnership with them.

Always look for ways to improve: As a business, you must constantly find ways to improve while continuing to provide high quality services. What can you do to improve your products or services? Can you reduce the price? Can you reduce the waiting time? Can you provide a warranty on your products or services? Now is the time to go above and beyond to impress your target market. Let them know that you are different from your competitors.

Related: Top 5 Digital Marketing Strategies to Empower Your Business

Strategy 2: Improve your conversion rates with automated emails

All businesses can improve their conversion rates. The most important thing is to make sure that you send automatic emails to your customers.