7 expert rules to follow to understand customer needs

The opinions expressed by entrepreneurs contributors are their own.

User research is an essential foundation for understanding customer needs. Its information should inform every decision made about the product and the company, as well as fuel new business ideas. Research can be conducted at any stage of product development, from initial concept to post-launch.

However, research is a complex process where it is easy to get lost, go over budget, and not achieve the desired results. This is especially true for startups operating in a fast-growing environment. To set up successful user research, entrepreneurs can follow these seven practical rules.

These teens went on "Shark Tank" with a product that will change the way you decorate your Christmas tree. Now it's a multi-million dollar business.

I lacked this critical skill that nearly cost me my career and my life

"Grey Rocking" is the technique you should be using to get through unwanted conversations this holiday season

Stop waiting for a great idea. Success is all about this one thing, says this health and wellness leader.

Use this powerful thinking technique and watch your team succeed

Here's how to know which franchise opportunity is right for you

How will consumers spend their money this holiday season? An economist explains.