83, Samrat Prithviraj: Why Great Bollywood Movies Fail at the Box Office

Image source , Yash Raj Films

Bollywood, the greatest f The film industry by the number of films produced worldwide each year, is struggling to make a comeback after two years of washing away from the pandemic. movie-goers would lead to packed theaters have been belied by millions of dollars in lost revenue, as moviegoers become more discerning about where they spend their money.

Of the 20 odd notable Hindi movies released in the first half of 2022, 15 have exploded at the box office, according to trade figures.

of the country's biggest superstars; 83 and Ranveer Singh's Jayeshbhai Jordaar, Akshay Kumar's Samrat Prithviraj and Bachchhan Paandey and Kangana Ranaut's Dhaakad.

Why a Bollywood film about a popular Hindu king failedSouth Indian films winning in the land

"Around $90-100m (£75.82-84.24m) was lost between these movies," says business expert Joginder Tuteja. "The recovery would have been all the more difficult without satellite and digital rights."

Given this setback, overall theater revenues this year will not exceed not $450 million at best, Mr. Tuteja estimates. This is $100 million less than Hindi movies of around $550 million at the box office in 2019. the reasons for this poor performance.

"Historically, Bollywood movies have seen decent collections even when content was low, given the high popularity of superstars. This seems to have changed over time, with content now being the primary driver", a.. .