Access management must be strengthened in a world of zero trust

Access Management (AM) done right is the fuel for successful digital transformation. Identities and AM are key to gaining customer trust: a must-have for digital-first initiatives to get off to a good start and generate revenue.

AM and identities should be granular, role-based, and as just-in-time as possible. Companies that do this today are seeing zero-trust security frameworks play an instrumental role in digital-first revenue growth.

CISOs tell VentureBeat that their cybersecurity budgets are more closely tied than ever to protecting digital transformation revenue gains. And they view the development of digital-centric revenue channels as an opportunity for career growth.

Security and risk management professionals need to turn AM into a cybersecurity force and show that zero-trust frameworks are adaptive and flexible to protect customers' new digital identities. Zero trust helps secure every identity and validates that anyone using a system is who they say they are. Earning and growing customer trust in a trustless world starts with a solid AM strategy that evolves as the business grows.

Authorization, adaptive access, and proper synchronization of directories and identities also become significant challenges as an organization grows.

Securing identities is at the heart of digital transformation

"Adding security should be a business enabler. It should be something that adds resilience to your business and helps protect the productivity gains of digital transformation," said George Kurtz, co-founder and CEO of CrowdStrike, at his company's annual event last year Boards of directors and the CEOs who report to them are beginning to look at zero trust, not just as a risk reduction strategy. p>

CIOs and CISOs tell VentureBeat that they are now embedding zero trust in the early stages of digital transformation projects. And doing AM well is key to delivering great customer experiences that safely scale in a zero-trust world.

“While CISOs need to continue to work on translating technology and technical risk into business risk and…better convey that risk story to their board, across the aisle we have need for the board to be able to understand the true implication of cyber risk on ultimate shareholder value and business objectives,” said Lucia Milica, Global Resident CISO at Proofpoint.

Excel at protecting identities to make your brand more trustworthy

It doesn't take much to lose a customer's trust forever. One thing that most cannot ignore is personally having their identity compromised during a breach. Sixty-nine percent will stop buying from brands that use their data without permission. Sixty-eight percent leave if their data handling preferences are violated, and 66% leave a brand forever...