AFA builds on World Cup win with Dafabet Asia deal

April 4 - Capitalizing on its World Cup victory, the Argentine Football Association (AFA) has entered into a two-year regional sponsorship deal for Asia with Dafabet.

The agreement covers Argentina's participation in the Copa América 2024 to be played in the United States.

The AFA said the deal was a further consolidation of its increased business opportunities built on top performance on the pitch.

AFA President Claudio Tapia said: "In recent years, AFA has developed a strong expansion in global markets, but especially in the Asian market. The most important brands are found today Today in the Argentina national team, a strategic partner for their marketing plans in the different regions, AFA offers a plan for each of its business partners. I welcome Dafabet to the sponsorship platform of our selection.”

Nikos Diakoumopoulos, Marketing Director of Dafabet, said: "We are very proud to announce the partnership with AFA, which needs no introduction. We look forward to working together to achieve common goals in the whole world and wish you the best of success."

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