AMC Theaters wants to host your Zoom calls

Virtual Zoom backgrounds are complete. The next big thing is to host your Zoom meetings on the biggest screen possible, especially a cinema screen. And starting in 2023, Zoom Video Communications and AMC Theaters are teaming up to turn some of their locations into what AMC calls "Zoom Rooms."

Yes, from 2023 you will be able to hold your Zoom meetings in an AMC, renting rooms with 75 to 150 seats so that everyone in your company can meet in one place and admire the view from the your boss bedroom underlight, now shown in AMC's cutting-edge picture and sound technology.

You can even have multiple Zoom rooms in different theaters in multiple cities all connected to the meeting and rent the space for three hours at a time (just make sure the free version of the meeting doesn't automatically time out after 40 minutes). AMC will even provide concessions, possible movie screenings, and "personalized management of concierge-style meeting needs" while you're hosting your Zoom, but it'll cost you extra.

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Zoom Rooms will launch in 2023 in 17 major US markets. No pricing information was revealed with the announcement.

"One of the lessons learned during the pandemic when so many of us were forced to work remotely was the importance of a reliable and dynamic communications platform," the channel's CEO said. of theater, Adam Aron, in a press release. “We also learned that even though we are far apart, the ability to come together in person is more important than ever. That's why I'm so excited about this AMC partnership with Zoom. Many of us know how vital Zoom is in running our businesses. Now, through this partnership between Zoom and AMC, we have the best of both worlds – Zoom's spectacular communications platform combined with the comfort, size, scale, and state-of-the-art visual and sound capabilities of theaters. located in the center of AMC. This creates a whole new product in major cities across the United States for businesses and meeting planners."

In case it wasn't obvious, movie theaters need new ways to get butts in seats. Overall, domestic box office receipts for the month were grossly underperforming, and in October were only 60% of their pre-pandemic level in 2019. Overall attendance is half or less than it was in 2019. Even with movies like "Black Panther: Wakanda Forever" and "Avatar: Way of the Water" on the horizon, the outlook is bleak and there's no there are not many products to encourage the public to leave their sofa.

AMC has been willing to take weird risks like this, whether it's accepting Dogecoin in its theaters or embracing the meme that became Nicole Kidman's pre-roll video. So if anyone can find an audience with technology like Zoom that specifically allows people to communicate without leaving home, it's AMC.

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