Andy Murray to copy Emma Raducanu with IMG switch as Scot eyes lucrative opportunities

Andy Murray will join the same IMG agency as Emma Raducanu. The Scotsman, 35, will bring his longtime manager Matt Gentry to the New York-based American management company.

Murray said: "I look forward to working with IMG, not just for the rest of my playing career, but with an eye to the future and opportunities both in tennis and in business. in the broad sense."

IMG has entered into several sponsorship deals with Raducanu with top sponsors like Tiffany & Co, Dior, Porsche, British Airways, Evian, Vodafone and HSBC since winning the US Open 2021.

>

Max Eisenbud, who is also the UK No.1's agent, said: "Andy has built a legacy in tennis that has not only shaped the sport but also defined his place in culture. We are delighted that he joins the IMG family and works together to expand his reach and influence across multiple businesses.”

The move shows the three-time Grand Slam champion is already thinking about his opportunities beyond tennis, with Raducanu already reaping the benefits of being an IMG client. Murray has already tapped into some avenues outside of his playing career, as the world number 52 became a shareholder in sportswear and menswear brand Castore in 2019.

Murray and Gentry co-founded 77 Sports Management together, the company previously representing the 35-year-old as well as several other British tennis players. But the tennis division of 77 Sports Management will now be disbanded.