Apple will revamp Siri to catch up with its Chatbot competitors

Apple plans to announce that it will bring generative AI. to iPhones after the company's most significant reorganization in a decade.

Apple's top software executives decided early last year that Siri , the company's virtual assistant, needed a brain transplant.

The decision was made after executives Craig Federighi and John Giannandrea passed weeks testing OpenAI's new chatbot, ChatGPT. The product's use of generative artificial intelligence, capable of writing poetry, creating computer code and answering complex questions, makes Siri look dated, two people familiar with the company's work said. company, who were not authorized to speak publicly.

< p class="css-at9mc1 evys1bk0">Introduced in 2011 as every iPhone's original virtual assistant, Siri had for years been limited to individual requests and had never been able to follow a conversation. He often misunderstood the questions. ChatGPT, on the other hand, knew that if someone asked the weather in San Francisco and then replied, "What about New York?" this user wanted another forecast.

The realization that new technology had overtaken Siri sparked the tech giant's most significant reorganization in more than a year decade. Determined to catch up in the tech industry's AI. race, Apple created generative AI. a tentpole project — the company's special internal label it uses to organize employees around ten-year initiatives.

Apple should show off its AI. work at its annual developers conference on June 10, when it will release an improved, more conversational and more versatile Siri, according to three people familiar with the company's work, who were not authorized to speak publicly. Siri's underlying technology will include new generative AI. system that will allow her to chat rather than answer questions one by one.

Siri's update is at the forefront of a broader effort aimed at adopting generative AI. across all of Apple’s businesses. The company is also increasing the memory in this year's iPhones to support its new Siri features. And he discussed additional licensing for AI. models that power chatbots from several companies, including Google, Cohere and OpenAI.

Tell us how your law firm uses AI

We would like to hear from attorneys working with generative AI, including contract attorneys who have been hired for generative AI-related assignments. We will not publish your name or any part of your submission without contacting you first.