Are fancy baseball caps the new flex in fashion?

Clothes overflowing with Hermès, Chanel and Louis Vuitton will always signal a high fashion pedigree, but lately there's a piece which has become even more of a cult status symbol, with an endearingly subversive twist: the baseball cap.

The accessory is certainly not new, but its presence has expanded in the world of fashion, and to top it off, more and more caps have gained a captivating aura of coolness that is hard to miss. Celebrities ranging from Emily Ratajkowski to Jennifer Lopez have taken a deep dive into the look. It's not just your typical New York Yankees cap, or decidedly over-engineered luxury versions of designer baseball caps. This particular look centers on merch-y caps from your favorite bookstores, clubs, restaurants, and even events; the kind of caps you can often only buy in person. Think: Amber Waves Farm, E11EVEN, Sunset Tower and Sky Ting Yoga.

E11EVEN Black and white dad cap

E11EVEN Black and white dad cap

$60 at e11evenlife.com

"We see pictures of people wearing the E11EVEN hat everywhere, from the Eiffel Tower to the Egyptian pyramids," says Dennis DeGori, owner of the Miami- the 24/7 nightclub E11EVEN, which has become famous for its iconic hats adorned with logos. The brand launched its merchandise in 2015 and, according to DeGori, it sells at least $1,000,000 worth of hats a year, including an exclusive 11-carat diamond hat for $50,000. "The hats represent people who know about the E11EVEN experience because they have been, as well as those who have not been but want to be part of the experience...