Berluti teams up with Carine Roitfeld to create outfits for the opening ceremony of the French Olympic Games

Carine Roitfeld teamed up with Berluti to sprinkle a little fashion fairy dust on the designs. Here's the verdict.

In the vast fashion parade that will be the 2024 Summer Olympics — the different ceremonial outfits, the performance uniforms, the kit podium, derivative products — there is perhaps no look more charged than the one that the French delegation will wear at the opening ceremony.

Not only France is the host country, but it also called on LVMH, the largest luxury group in the world. conglomerate, as title sponsor, meaning that fashion and all other forms of sumptuously chic craftsmanship have become part of the event's story – starting with the OC outfit. Which means that it must represent not only France, not only French athletes, but Frenchness itself, this je ne sais quoi of the Gallic style. And that must look good to the approximately 1,400 members of the Olympic and Paralympic delegation as they parade along the banks of the Seine in the heat of the European summer.

No pressure. On Tuesday, one hundred days before the Games, as the Olympic flame begins to make its way from Athens to Paris, the looks have finally been revealed.

Selected to fill the mandate The position was Berluti, a surprising choice on the part of LVMH given that it is one of the group's smaller houses, a menswear brand and does not even have a official designer - and other potential candidates include Louis Vuitton, Christian Dior, Givenchy and Kenzo. But it is precisely because of all this that Berluti will benefit the most from this concert. Also, Antoine Arnault, the tsar of LVMH JO, declared: “Berluti is the temple of tailor-made and therefore capable of dressing a swimmer, a basketball player or a gymnast. » If the brand succeeds, it's a victory even without a medal.

And them too?

Designed in collaboration with Carine Roitfeld, former editor-in-chief of French Vogue, current editor-in-chief of CR Fashion Book and famous Frenchwoman, the looks are a valiant attempt to rewrite the rules of athletic outfits that also recall Alain Delon and Catherine Deneuve plays Pan Am flight attendants on the run at the Palace.

ImageThere is a sleeveless jacket that comes with matching slim pants or a straight skirt cut to the knee.Credit...Kacper Kasprzyk

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