Betsson add title sponsorship of Chilean top flight

January 23 - The Chilean Premier League kicked off its new season this weekend with online bookmaker Betsson as the league's main sponsor.

The Campeonato Nacional has been renamed Campeonato Betsson, following the agreement with the National Professional Football Association (ANFP).

Bettson is moving fast in the South American market and last week agreed a four-year extension to its partnership with the Peruvian Football Federation. Betsson also owns the naming rights to Peru's top flight league in a deal that began in 2020.

The bookmaker is no stranger to Chilean football having reached a deal with the ANFP to sponsor the Ascenso Betsson tournament in 2022. Bettson has also been a sponsor of Conmebol's men's and women's Copa America in 2021 and 2022 .

Ronni Hartvig, Chief Commercial Officer of Betsson Group, said: "With this latest collaboration, we strongly reinforce our commitment to supporting the development of football in Chile.

"Obviously the benefits of this partnership are mutual, as these alliances allow the tournament to move forward and thrive, while allowing our brand to strengthen its preeminent position in the region."

Contact the author of this story at moc.l1674511907labto1674511907ofdlr1674511907owedi1674511907sni@n1674511907osloh1674511907cin.l1674511907uap1674511907