Beyoncé shared her natural hair care routine. Here's why it's important.

In a video on Instagram, the singer gave her fans a rare glimpse into her routine.

First of all, she gave us Disco Beyoncé. Then she gave us Cowboy Beyoncé. And now? Get ready with me Beyoncé.

On Monday, Beyoncé shared a rare glimpse of her wash routine in an unpolished video to promote her new hair care line, shocking many with an in-depth look at her real hair.

In February, she announced the Cécred line, a collection of eight hair care products that use luxury ingredients . and encourage a ritual practice to achieve healthy hair. Inspired by her childhood experience growing up in her mother's hair salon, Beyoncé said she wanted to bring her mother's "teachings" to life, according to the brand's website.

News from the brand aroused the enthusiasm of fans, but also the skepticism of some who had the impression that it lacked credibility: during its performances and during its public appearances , her hair is almost always tucked into wigs or supplemented with woven extensions.

Besides its function of advertising products, the video also seems to be a way for singer to respond to some of the negative reactions and doubts she received.

What happened?

Early Monday morning, a video was posted on the Beyoncé's Instagram profile showing a close-up of the star's long, curly hair washed, conditioned, straightened and styled with Cécred products. In the video, shared about two months after the brand's debut, she said she was finally ready to show how it helped her hair. (The brand name is a portmanteau combining the end of its name with the word "sacred.")

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